It's the holy grail for many entrepreneurs, getting their product into the world's largest retailer, Walmart. But there's an entire process, language, and system that you need to understand. In episode 30 of the Hustle or Bust Podcast, we speak with Brian O'Dell, CEO, and Co-Founder of NOR-Dell, a strategic sales development business specializing in big box stores like Walmart. And he's also an award-winning author of the Mud Street Misfits line of books. We speak about his 2 decades plus career, winning strategies, and we even debate the very title of the Pod, HUSTLE!