Hustle with Aloha

This is Hustle with Aloha , A podcast for entrepreneurs who want success without burnout. Here you'll hear real strategies and conversations to help you grow while staying true to yourself. I 'm Alicia Nagel, brand strategist and founder of Alicia Nagel Creative. I've helped over 130 brands stand out with strategy-first marketing and design. Living for years in Hawaii taught me the deeper meaning of aloha- presence, kindness, and connection. In a world that glorifies nonstop hustle culture, Aloha reminds us to pause and appreciate. That's why I created Hustle with Aloha.

In this video, I (Alicia Nagel Creative) have a discussion with Boyega Ajayi, CEO/Founder of Bolton Advisory Group, about the role that branding plays in business valuation when owners are planning their exit strategy. This is shared as part of the Hustle With Aloha project. 

When it comes to the value of a company, branding is much more than just a logo or a catchy tagline—it's the way your business presents itself to the world and how it's perceived by your customers. In simple terms, branding is the personality of your business. It’s what makes you different from competitors and what builds trust with your customers. When done right, a strong brand contributes directly to the value of your business by increasing customer loyalty, supporting premium pricing, and building competitive advantage. 

Branding is also a powerful intangible asset—something you can’t touch but plays a critical role in determining the worth of your business. Whether it’s the feeling people get when they see your logo, the trust they place in your services, or the loyalty they have to your products, branding drives long-term business success. 

"Branding is the soul of your business—it’s not just what you sell, but the story you tell and the trust you build with every interaction. It’s what sets you apart and keeps customers coming back." 

We discuss the elements of business value, including: Pricing Power, Customer Loyalty, Market Differentiation, and Risk Reduction. 

Intangible assets—such as brand reputation, patents, and customer loyalty—are just as important as physical assets like machinery or buildings. These intangible elements contribute to a company’s intangible capital. 

Branding plays a critical role in increasing a company’s EBITDA (earnings before interest, taxes, depreciation, and amortization) and expanding its market multiple. 

To understand how branding works in practice, here are three proven strategies that successful businesses use to create and maintain strong brands: Three Lines of Business (Cost to Produce, Price, Perceived Value), the Clock Model (Pre-Purchase, Purchase, Post-Purchase) and the Three Hurdles Framework (Differentiation, Sustainability, Relevance) 

Branding isn’t just about logos and taglines—it’s about creating a long-term relationship with your customers and stakeholders. A strong brand can charge higher prices, retain loyal customers, and stand out in competitive markets, making it a key driver of business value. By using strategies like the Three Lines of Business, the Clock Model, and the Three Hurdles Framework, companies can build brands that not only look good but also deliver real, measurable value to the bottom line 

Learn more about Boyega Ajayi and connect with him on LinkedIn at: https://www.linkedin.com/in/boyegaajayi/ 

Learn more about Bolton Advisory Group at: http://www.boltonadvisorygroup.com/ 

ABOUT ALICIA NAGEL CREATIVE & HUSTLE WITH ALOHA 
Hustle With Aloha is a project by Alicia Nagel Creative that gives away free advice from professionals as well as tools and resources. The idea is that a rising tide lifts all ships, and this is a vessel to give back to the small business and entrepreneurial community when Alicia has time. Find more videos and articles, and learn more about Hustle With Aloha, at: https://hustlewithaloha.com/ 
Learn more about Alicia Nagel Creative at: https://www.alicianagel.com/

Thank you to Mike Koenig for the ocean sound effects recording.

This is Hustle with Aloha , A podcast for entrepreneurs who want success without burnout. Here you'll hear real strategies and conversations to help you grow while staying true to yourself. I 'm Alicia Nagel, brand strategist and founder of Alicia Nagel Creative. I've helped over 130 brands stand out with strategy-first marketing and design. Living for years in Hawaii taught me the deeper meaning of aloha- presence, kindness, and connection. In a world that glorifies nonstop hustle culture, Aloha reminds us to pause and appreciate. That's why I created Hustle with Aloha.

Alicia Nagel of Hustle With Aloha sits down with Brandon Halbert, owner of Halbert Insurance Services, to pick his brain on questions that small business owners might have about getting health insurance as an individual or for their employees. 

Brandon is the owner of Halbert Insurance Services, an independent insurance brokerage. Brandon has been a Florida Native his entire life. He was born in Melbourne, FL, and graduated from the University of Central Florida in 2019 with a bachelor's degree in finance. He is a licensed Health and Life Insurance Agent, with a focus on Group and Individual Health Insurance. Brandon is excited to continue his passion of helping individuals, families, and businesses find quality and affordable coverage. 

Hustle With Aloha is a project by Alicia Nagel Creative, where Alicia shares helpful resources and advice for entrepreneurs and small business owners. 

https://www.hustlewithaloha.com/ 
https://www.alicianagel.com/

This is Hustle with Aloha , A podcast for entrepreneurs who want success without burnout. Here you'll hear real strategies and conversations to help you grow while staying true to yourself. I 'm Alicia Nagel, brand strategist and founder of Alicia Nagel Creative. I've helped over 130 brands stand out with strategy-first marketing and design. Living for years in Hawaii taught me the deeper meaning of aloha- presence, kindness, and connection. In a world that glorifies nonstop hustle culture, Aloha reminds us to pause and appreciate. That's why I created Hustle with Aloha.

Intellectual Property Lawyer at Smith Keane LLP, and I discuss several topics that small business owners should know about legally protecting brand elements such as their business name, logo, website, a workbook for a course, and even packaging. This video is created and shared as part of Hustle With Aloha, a project by Alicia Nagel Creative with the purpose of sharing helpful advice and resources for help small businesses on topics related to marketing, branding and graphic design. 

Topics we cover, include, in this video: 
- Differences between a Trademark, Copyright, and Patent and when each is relevant. 
- Who owns the rights to the artwork when a graphic designer creates something for a client? 
- Is simply putting the year and a copyright symbol in the footer of your website enough to offer protection? 
- What does the process look like to get a copyright or trademark registered in terms of cost, timing, steps, and can small business owners DIY? 
- When it comes to business naming, there is a "Spectrum of distinctiveness" that all names lie within, and some are more protectable than others.
- Melissa tells us why if a business wants to sell on Amazon, they need to have a trademark registration. 
- When does it make sense to seek intellectual property protection in countries other than the USA? 
- How to get in touch with Melissa Spindler at Smith Keane LLP to see what business intellectual property is protectable and what type is appropriate for your company. 

Alicia Nagel Creative: https://www.alicianagel.com/ 
Hustle With Aloha: https://www.hustlewithaloha.com/ 
Smith Keane LLP: https://keaneip.com/

Thank you to Mike Koenig for the ocean sound effects recording.

This is Hustle with Aloha , A podcast for entrepreneurs who want success without burnout. Here you'll hear real strategies and conversations to help you grow while staying true to yourself. I 'm Alicia Nagel, brand strategist and founder of Alicia Nagel Creative. I've helped over 130 brands stand out with strategy-first marketing and design. Living for years in Hawaii taught me the deeper meaning of aloha- presence, kindness, and connection. In a world that glorifies nonstop hustle culture, Aloha reminds us to pause and appreciate. That's why I created Hustle with Aloha.

This video is a discussion about AI basics, and how small businesses can use AI smartly & safely. AI advisor, Keith Nugent, gave this talk a while back and I asked him if he'd give it again to me as more of a discussion - and that we video record and share for the benefit of others. He was nice enough to agree, and we invite you to watch and hopefully take away some helpful nuggets! 

This video was created as part of Hustle With Aloha, a project by Alicia Nagel Creative where I share resources and advice to set up small businesses for success. 
https://www.alicianagel.com/ 
https://www.hustlewithaloha.com/ 

To get a heads-up when new talks or resources are posted or shared, sign up to receive email updates here: https://alicianagel.us17.list-manage.com/subscribe?u=7c6fbdaea0f170dbbf020d309&id=64370276a8 

You're also invited to follow @HustleWithAloha and @AliciaNagelCreative on social media. 

You can learn more about Keith Nugent's company, Camberlion, on his website here: https://camberlion.com/ or find them on social media at @Camberlion.

Thank you to Mike Koenig for the ocean sound effects recording.

This is Hustle with Aloha , A podcast for entrepreneurs who want success without burnout. Here you'll hear real strategies and conversations to help you grow while staying true to yourself. I 'm Alicia Nagel, brand strategist and founder of Alicia Nagel Creative. I've helped over 130 brands stand out with strategy-first marketing and design. Living for years in Hawaii taught me the deeper meaning of aloha- presence, kindness, and connection. In a world that glorifies nonstop hustle culture, Aloha reminds us to pause and appreciate. That's why I created Hustle with Aloha.

In this video, I learn all about how to optimize your internet connection if you're working from home from Adam Orenczak, owner of the IT firm, Onsite. He covers everything from where to put your equipment, what can affect speed, what speeds are good enough for web-conferencing, and how equipment could be helping or hurting your internet speeds. Whether you are an entrepreneur or an employee working from home, internet speed is SO important and the advice in here will be helpful.

This discussion was originally intended to be a group discussion to address the various home internet IT needs of our BNI networking chapter. However, the meeting was scheduled a bit last minute, and no one could make it, so on the fly Adam and I just decided to have a discussion us two, video-record it, and then share it to our chapter later for them to watch at their convenience - and whomever else online might want to watch! As a result the production quality isn't the best, there are no slides, and our conversation is a big meandering. LOL 😂 But the topics covered are still helpful for anyone working from home! Topics we'll cover:

Overview of home Wi-Fi optimization
Explanation of modem set up
Distinction between modem and router, and their functions
Recommendation to plug in the computer to the router for better stability
Discussion on potential Wi-Fi disruptions by various objects
Importance of placing the router high up and centrally in the house
Discussion on the benefits of centralizing Wi-Fi access points
Explanation of how Wi-Fi signals propagate and interact with objects
Importance of checking internet speeds and contacting the internet provider for support
Discussion on upgrading to business-class internet for better support
Explanation of how to conduct an internet speed test and interpretation of results
Discussion on ping, jitter, and their impact on video quality
Importance of having modern Wi-Fi devices for better performance
Discussion on whether to replace the laptop or upgrade the Wi-Fi adapter

Learn more about Adam Orenczak's company, Onsite, at https://onsite123.com/
You can find their company on Facebook and YouTube at  @Onsite123

Find more helpful talks and resources for entrepreneurs at Hustle With Aloha: https://www.hustlewithaloha.com/ 

Thank you to Mike Koenig for the ocean sound effects recording.