Hustleburg

As we start to close the book on 2020, it seemed like an opportunity to share some of the most valuable Q&A segments that resulted from your questions this year. In Episode 46, we shared some of the most valuable moments from the Q&A episodes of Hustleburg. Today, we offer the rest of the segments from the Q&A episodes from 2020 that elicited so much feedback from our podcast community.

Top Podcasts for the Budding Entrepreneur

It may seem like self-development in business and entrepreneurship means a lot of reading, but there is a world of podcasts that we consume. Here are our recommendations of the top podcasts for the budding entrepreneur:

Akimbo: A Podcast by Seth Godin

EntreLeadership Podcast

HBR IdeaCast

The John Maxwell Leadership Podcast

The GaryVee Audio Experience

You can read why these are our top 5 podcasts for the budding entrepreneur here.

Re-Purpose Pillar Content

It’s easier to re-purpose content and make derivative pieces when you have a pillar content piece to draw from. A podcast episode, white paper, keynote address, meeting notes, and instructional videos can all turn into several other pieces of content aside from their initial purpose when published. It could be all of these can be broken up into 3-4 blog posts on your website. You can then slice them up further using some of the ideas we outlined earlier in the episode to create even more content for social. This content on social media will drive your existing community toward your other work, and you’ll be able to deepen your already-existing connection with those that carry over. 

It Can’t Be Hustle All The Time

One of the biggest flexes from entrepreneurs is that they are CONSTANTLY “on the grind.” A key component of content marketing success is the consistency of your content creation. Consistency is valuable, as is being able to unplug from time to time. When you can plan your breaks from consistent practice and make known the deviation from the standard, you offer your community an adjustment. 

If you’re an extrovert like me, you are energized by your interactions with others. The holidays present an opportunity to re-connect with those who don’t get as much of your attention when you’re “on,” as well as recharge yourself with the love and quality time spent with your loved ones, deepening your connection with them. 

We’ve all seen someone preoccupied with their cell phone, rather than engaging with the people around them. Obviously, in 2020 we’ve had to reexamine and retool our work lives to fit the framework we find ourselves in, and as we discussed in the bonus episode released toward the beginning of the pandemic shutdowns, it’s important that we maintain separate “work” time from the rest of our time. Really, it’s about making sure you aren’t sleepwalking through the relationships you have with the most important people in your life as a sacrifice to what you do, especially when that scrolling and app-checking isn’t actually productive time spent.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTubeBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

“I’m Born and Raised in the Community, and Any Way I Can Give Back”

Having always had aspirations of opening his own law firm, Frank Marsalisi returned to his native Saint Petersburg after law school at the University of Pittsburgh. He came home to serve his community by opening a personal injury firm on Central Avenue. Giving back to the community where he was born and raised is evident with the personal, one-on-one attention for his clients' personal injury legal needs.

“As an Entrepreneur, Your Business is Always on Your Mind. 24/7.”

As we've found with many professional services providers (attorneys, pharmacists, and therapists) in prior Hustleburg interviews, the business side of their entrepreneurial efforts isn't taught in grad school, rather IN the field itself. With experience at other firms prior to starting his own, as well as a strong group of mentors, family, and support staff, Frank harnessed that entrepreneurial desire in opening his own firm. 

Get Personal

Connect with Marsalisi Law:

WebsiteFacebookInstagramMeet Frank727-800-5052

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTube – Subscribe now to be the first to see our video episodes, premiering in DecemberBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

As we start to close the book on 2020, it seemed like an opportunity to share some of the most valuable Q&A segments that resulted from your questions this year. 

Why Is So Important!

Every entrepreneur should be able to point to their mission to know how to best serve their customer and operate their business. Without this guiding star, it's easy for your business ship to be rudderless. In this part of Episode 2, Brett shares his why, as well as why that question is so important. 

There is No Such Thing As Too Much Content

This derived from a question asking how much is too much when it comes to content in Episode 8. With a diversity of platforms and channels, you will never overwhelm your community with content, because they don’t (and won’t) see everything that you put online. Not even your mom will get tired of seeing the content you create, because she won’t even follow you everywhere, and even if she did, the algorithms won’t show her absolutely everything. Read more about how there’s no such thing as too much content here. Finally, Brett touches on how it’s possible to create so much using a strategy like this from Gary Vaynerchuk through repurposing and sharing similar content through a variety of channels and using different contexts that are relevant to each platform.

Kindness Is Free And Can Kill Your Competition

In Episode 40, Brett shared one of the greatest ways to differentiate your business from others in your industry, and it's free. What if I told you that there is one thing that you can focus on in your business that will set you apart from everyone else in your industry, make you the talk of the town, and make your brand such that you get the best customers to join your community? No matter what business you’re in, if you focus on kindness in every interaction you will have an amazing advantage that can’t be surpassed or undercut. When you focus on kindness, you add so much value in every interaction that the rest of your brand identity and reputation dovetail around it. 

The best part? Kindness is free.

Don’t let that price tag fool you about the value of it.

Make Social Media Work FOR You

In the first week of a three-week strategy to lead you to ideal engagement for your business, Episode 30 begins with this game-changer to force the social media platforms work for you, instead of using you for their own purposes.

Here's how to start: Stop posting content on this platform. On the first day of Week 1, go through your connections, friends, pages, accounts, groups, and hashtags to UNFOLLOW/UNFRIEND/DISCONNECT all the users of the platform that don’t add value for you. Explore the connections from those that do add value to you.

Indicate an interest in the creators that show up in the “new” content you see by simply tapping or clicking “like” on the posts that give you even the slightest bit of value.

Simply “like” them. 

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTubeBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach ou

"People were looking for a reason to get out and make a connection"

Even the most introverted people are social creatures, and they desire community, even a small one. In this episode, Blush Tea and Coffee‘s Lori Bishop shares how she left her 9-5 job in the corporate world to build a retail tea and coffee shop here in Saint Petersburg. Learning as she went, Blush Tea and Coffee offers tea and coffee lovers the opportunity to embrace their love of their favorite hot beverage while being a part of the community that populates Blush's cafe.

"Bringing people together"

After being turned onto tea by her daughter, Lori combined her desire to bring the people of Saint Petersburg together with her newfound love of tea without leaving behind her longtime coffee-drinking roots. Adding pastries and loose-leaf tea in her retail space to the mix, as well as an e-commerce option for those looking to have their favorite teas shipped, Lori and her team serve a wide variety of tastes throughout Saint Petersburg and beyond. 

Sharing her biggest lessons learned, Lori offers a look at the difficulties of building a new business and the patience it requires. That prepared her for the pivots necessary to adapt to the challenges that the COVID pandemic and various stages of shutting down and re-opening brought about. 

Grab a Cup of Tea or Coffee with Blush

Connect with Blush Tea and Coffee:

WebsiteFacebookInstagramMeet the Blush Team!(727) 485-8359

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTube - Subscribe now to be the first to see our video episodes, premiering in DecemberBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

Hear the Journey Through a Side Hustle

This episode is a Q&A episode featuring Tony Johnson from Ignite Your Service to share his journey through the side hustle and into the full-fledged business. It's one thing to hear from Brett about going beyond your side hustle, and Tony can share his experience as a proof of concept for starting a side hustle with your day job and transitioning into making your entrepreneurial venture into your career and ditching that 9-5. 

Tony Johnson is an award-winning keynote speaker and customer experience strategist.  He is the founder of Ignite Your Service training and consulting.  He has a background in hospitality and front line leadership and he currently lives here in Florida with his wife, Melissa.

In the episode, Tony mentions his free masterclass, where you can get a free 45-minute coaching session with him. This is where you can find that class.

Don't forget that we will have 2 interview episodes in December that are video episodes, available on YouTube. Subscribe now to be the first to access them when they publish ahead of their audio-only versions. All 2021 episodes of the podcast will be available there as well as where you currently listen to Hustleburg.

Connect with Tony Johnson and Ignite Your Service:

WebsiteFacebookTwitterInstagramYouTubeGet Tony's Masterclass

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTubeBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

"If not me, then who?"

Most people don't actually hate math, rather they hate the bad experiences they've had with math as it's been presented to them. Deborah Peart of My Mathematical Mind works with teachers and students who feel like they just "aren't math people" to develop lasting positive math identities, and improve achievement in mathematics. Often, it's a matter of not having questions answered, as Deborah experienced in her early childhood education, which silences the student as their curiosity and interest is dampened.

“Why Are Your Students so Excited About Math?”

When your peers in the education field ask you that question, you know you're doing something right. Whether it's the one-on-one coaching with elementary school-aged students, mentorship with educators, or the scholarship and public speaking on the subject, My Mathematical Mind offers the tools to create and nurture educational environments that grow confidence around mathematics.

Grow Your and your Child's Confidence Around Mathematics

Connect with My Mathematical Mind:

WebsiteTwitterLinkedInRead about guiding students to a healthy math identity

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTubeBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

This episode is a Q&A episode answering questions from you about taking care of yourself while being an entrepreneur working on your business. At the beginning, you'll get the lowdown on what to expect for episodes of the podcast and our social media presence for the upcoming Thanksgiving and Christmas holidays, as well as find out about our first video episodes. 

You can subscribe to YouTube to get them on their early release schedule, starting in December.

It Can’t Be Hustle All The Time

One of the biggest flexes from entrepreneurs is that they are CONSTANTLY “on the grind.” A key component of content marketing success is the consistency of your content creation. Consistency is valuable, as is being able to unplug from time to time. When you can plan your breaks from consistent practice and make known the deviation from the standard, you offer your community an adjustment. 

If you’re an extrovert like me, you are energized by your interactions with others. The holidays present an opportunity to re-connect with those who don’t get as much of your attention when you’re “on,” as well as recharge yourself with the love and quality time spent with your loved ones, deepening your connection with them. 

We’ve all seen someone preoccupied with their cell phone, rather than engaging with the people around them. Obviously, in 2020 we’ve had to reexamine and retool our work lives to fit the framework we find ourselves in, and as we discussed in the bonus episode released toward the beginning of the pandemic shutdowns, it’s important that we maintain separate “work” time from the rest of our time. Really, it’s about making sure you aren’t sleepwalking through the relationships you have with the most important people in your life as a sacrifice to what you do, especially when that scrolling and app-checking isn’t actually productive time spent.

Taking Proper Care of Yourself

We’ve all heard the sage wisdom from those wise flight attendants, who remind us before every take-off to affix our own mask before attempting to help someone else, and that’s an attitude that many entrepreneurs who are always going, going, going should adopt. First, sleep. Sleep is necessary. It is healthy, and it’s rejuvenating. Sleep spurs creativity. Sleep improves your performance. There cannot possibly be something of value you gain for your business by denying your body its natural recharging activity constantly. Take a moment and imagine if you put your cell phone through its paces without putting it on the charger. You need to serve yourself before you can serve others.

There’s more to your overall well-being than just sleep and energy, and you should be investing in yours to be the most effective at what you do. Dr. Jenna Elwart noted in Episode 23 of this podcast, there is a benefit to taking a holistic approach to work on all the interdependent aspects of what makes up each of us. We should be ensuring that we stay physically active through exercise and activities that enrich our bodies, eat well, and get the right amount of sleep. One thing that really helps me stay at peak productivity and separate aspects of my life is meditation. It serves as a sort of bridge between "work" time and "play" time.

Personally, I find myself far more engaged, effective, and efficient in all that I do and am when I work on the totality of my well-being. 

How Can You Do All of That?

I’m sure you’re a busy person, and you’re probably asking yourself (and me, by extension) how you can fit all of that in, when you’re working, building your business, participating in hobbies, and spending time with your family. Stop letting others dictate their action item or to-do list to them and create their own, focusing on what is important to their success. I found one thing that helped me be at my most productive at work, no matter the job, and that was to “batch” my work. Focus on doing one thing at a time. Even brief mental blocks created by shifting between tasks can cost

“It’s a more spectacular way to connect with people.”

Much like yoga's ability to merge our bodies and our minds, in this episode The Body Electric Yoga and Athletic Company's Katelyn Grady shares how she and her partner Jenny Miller found how they could combine their passion for mindful fitness and their careers. Studying mindful spirituality in college, Katelyn sought to share that knowledge and way of living with as many people as possible. Once she found that could pursue her passion as her work, the yoga studio was born.

“Your light lights other people up.”

Motivated to light up as many others as possible, the pair grew The Body Electric beyond the studio, reaching out in the community with free classes at the Sundial, the Pier, and throughout St. Pete to get their name and their style of practice into the minds and bodies of the yoga community. In early 2020, they expanded to include the offerings of a "baby gym," bringing the same approach to fitness workouts that they used for yoga practice. As with most small businesses in 2020, the name of the game has been to pivot to find a sustainable model going forward. 

In this episode, Katelyn mentions that every Saturday at 2 PM, The Body Electric partners with the Urban Yoga Foundation for the People's Practice, a "pay what you can" practice that benefits the foundation.

BE Mindful, BE Fit, BE Active

Connect with The Body Electric:

WebsiteYoga FacebookAthletic FacebookYoga InstagramAthletic InstagramYouTubeBE App iOSBE App AndroidSee Their Yelp! Reviews(727) 490-9361Katelyn on InstagramJenny on Instagram

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTubeBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.

This episode is a Q&A episode answering questions from you about "Racing to the Top" with your business. Instead of treating what you do like a commodity and continually racing to the bottom, here's how you can race to the top!

What Do You Mean By "Race to the Top"?

When you starting a business, many entrepreneurs make decisions about who they’ll serve. If you try to serve the masses right away, you’re sitting there with your fingers crossed that you will become an overnight success. I hate to break it to you, but there is no such thing as an overnight success. We shouldn’t race to the bottom by trying to find advantages to exploit the status quo. We shouldn’t compete on price, location, or speed, because someone can always do it cheaper, closer, or faster. Compete by adding more value for your customer than the price they pay.

Find Your Community

"People like us do things like this." -- Seth Godin

The people like us are the people around us who see some aspect of the world similarly or who have similar experiences to ours. We encounter others through these early community connections that bring them into a similar orbit that find themselves drawn to our shared experiences, and we find that they also encounter many of the same problems we do. When you solve a problem of this community, you’re adding value to their lives. You have just found the smallest viable audience. You’re solving problems, and in return, they are paying you for it. They are the first to have their problem solved by you, and you serve them well. They tell others they know that have similar issues needing to be solved… Other people like us. They all had this problem but you solved it. I bet you can solve it for others too with this thing. The thing like this.

Brand as Reputation

The bottom line when it comes to brand is that it’s not your name, a logo, or a sign. Your brand is the reputation that others have about you and your business. When you’re starting out, your reputation is a blank slate. You have no experience, but also you have no baggage. Through time, your experience grows, and your reputation will as well. Like attracts like, and your reputation spreads, and you end up with a clientele that expects that from you and will act accordingly.

Kill Them With Kindness

What if I told you that there is one thing that you can focus on in your business that will set you apart from everyone else in your industry, make you the talk of the town, and make your brand such that you get the best customers to join your community? No matter what business you’re in, if you focus on kindness in every interaction you will have an amazing advantage that can’t be surpassed or undercut. When you focus on kindness, you add so much value in every interaction that the rest of your brand identity and reputation dovetail around it. 

The best part? Kindness is free.

Don’t let that price tag fool you about the value of it.

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTubeBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down

"It's Been Prepared with Love, Caring, and Blessings"

With their gourmet brittle in over 30 locations through Saint Petersburg, it's hard to find someone who hasn't tried Psalms' Gourmet Brittle. Who hasn't seen their kiosk during the holidays at Tyrone Square Mall or found their brittle at Mazzaro's and Rollin' Oats?

In this episode of Hustleburg, Psalms herself, joined by her son Carlton Owens, share their story behind the creation and operation of their family business. Starting with baking peanut brittle during the holidays for friends and family to expanding beyond the traditional into brittle with pecans, mixed nuts, almonds, and other specialty, made-to-order options, they are spreading the Psalms' love with this tasty treat throughout the 'Burg.

Break Off a Piece of their Gourmet Brittle

Connect with Psalms to find out where, when, and how you can get some yum:

WebsiteShop Their Online StoreFacebookE-Mail727-201-3371

Get Engagement Training in Your Inbox Now

If you’re not satisfied with the social media results you’re getting, Beyond Your Side Hustle offers this training via email.

Find out more about Beyond Your Side Hustle here:

WebsiteHustleburg Listener Community on LinkedInBeyond Your Side Hustle on LinkedInFacebookInstagramYouTubeBrett’s LinkedIn

If you enjoyed what you heard in this episode, please take a moment to subscribe, rate, and review this podcast on your favorite player. Each episode is available on its own post, with the entire catalog here. It’s available on Apple Podcasts, Google Podcasts, Spotify, or your favorite podcast catcher. We listen to this show and our favorites on Castbox. It’s hosted by Podbean. We appreciate your attention, and we can’t wait to have you back for the next episode. 

Be a Guest on Hustleburg

If you have any questions you’d like to have answered on an upcoming Q&A episode, please take a moment to visit beyondyoursidehustle.com/podcastquestion and ask there. If you’re a St. Pete businessperson who’d like to sit down for an interview, please reach out to us here.