0:31 – What is Joint Venture? 2:02 – Who can you joint venture with? 5:51 – Joint ventures in advertising 6:25 – How to set up joint venture relationships in advertising 7:33 – Joint venture and client value 9:07 – Paying for results vs. paying for advertising 10:02 – Endorse mailing 11:43 – Emailing 12:28 […]

0:49 – YouTube 2:13 – Video marketing using mobile devices 2:45 – Video marketing and social media 3:46 – Where do you start? 4:48 – 6 types of videos you can put on landing pages 4:55 – Face-to-camera type of videos 5:21 – Slideshow or PowerPoint presentation videos 6:14 – Demonstration Videos 7:05 – Interview […]

0:40 Be a Market Leader 1:14 Advantages of Market Leadership 1:15 1st Advantage: Set the buying criteria 1:58 2nd Advantage: less sensitive to market change 2:54 Strategies to become a market leader 2:58 Strategy 1: Produce content regularly 3:37 Word of caution! 4:50 The key is to have a Unique Selling Proposition 5:23 Content-ideas 7:35 […]