In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to break down the most important and often overlooked steps to building an HVAC company's online presence. From setting up a high-impact Google Business Profile to navigating customer reviews, virtual phone numbers, service areas, and answer-engine optimization, this episode is a masterclass in building digital trust and ranking above competitors
Expect to Learn
- How to properly set up your Google Business Profile for maximum ranking
- Why your phone number matters more than you think
- Smart review strategies that boost credibility
- How to leverage Google Posts, Q&A, and seasonal category changes.
- The power of niching down & owning your local market radius
- Grassroots strategies for winning your first customers
Episode Breakdown with Timestamps
[00:00:00] – Introduction
[00:00:54] – Online Booking vs Personal Touch
[00:02:37] – Why You Shouldn't Use Your Personal Cell Number
[00:04:10] – Google Business Profile: The Starter Pack
[00:06:09] – Review Strategy 101
[00:10:40] – The Power of the 24-Hour Rule
[00:14:39] – From SEO to AEO: Answer Engine Optimization
[00:15:48] – Finding Your First Customers
[00:18:09] – Referral Systems That Actually Work
[00:18:53] – Should You Discount Friends & Family?
[00:19:50] – Shoulder Season Survival Tips
[00:21:37] – Final Advice for New HVAC Owners
Follow Kimberly Sevilla on:
LinkedIn: https://www.linkedin.com/in/kimberlysevilla
Company's Website: https://shelter-air.com/
Company's LinkedIn: https://www.linkedin.com/company/shelterair
Company's Facebook: https://www.facebook.com/ShelterAir/
Company's Instagram: https://www.instagram.com/shelter.air/?hl=en
Follow Peter Troast on:
LinkedIn: https://www.linkedin.com/in/petertroast
Instagram: https://www.instagram.com/petertroast/?hl=en
Facebook: https://www.facebook.com/peter.troast/
Company's Website: https://www.energycircle.com/home-page
Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc
Follow Furman Haynes on:
LinkedIn: https://www.linkedin.com/in/furmanhaynes/
WorkHero: https://www.linkedin.com/company/workherohvac/
Follow Gary McCreadie:
LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/
Website: https://www.hvacknowitall.com
Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/
Instagram: https://www.instagram.com/hvacknowitall1/