In this episode of the HVAC Know It All Business Edition Podcast, co-hosts Gary McCreadie and Furman Haynes of WorkHero discuss with guests Kimberly Sevilla, Founder of Shelter Air and Peter Troast, Founder & CEO of Energy Circle LLC, how to craft a compelling brand identity, build a high-impact website, and leverage AI for content creation. Whether you're launching a new HVAC business or revamping your marketing strategy, this episode provides critical insights on standing out in a saturated market.
Kimberly shares her expertise in targeting the right customer through a tailored visual identity. Peter brings years of experience in website development, SEO, and digital branding strategies for service businesses.
Expect to Learn
- How to create a strong visual identity that reflects your HVAC business values.
- Tips on using AI and freelance platforms for affordable branding and logo creation.
- Best practices for building a functional, story-driven HVAC website.
- The value of storytelling and blogging for local SEO and customer engagement.
- Balancing authenticity with automation in customer communication.
Episode Breakdown with Timestamps
[00:00:00] – Introduction to the Episode
[00:01:27] – Welcome to HVAC Know It All
[00:01:52] – Visual Branding Fundamentals
[00:04:23] – Standing Out in a Sea of Sameness
[00:07:32] – DIY Branding Tools & Advice
[00:10:29] – AI vs Human Touch in Branding
[00:11:44] – Storytelling as a Marketing Tool
[00:15:30] – Making Contact Easy for Emergencies
Follow Kimberly Sevilla on:
LinkedIn: https://www.linkedin.com/in/kimberlysevilla
Company's Website: https://shelter-air.com/
Company's LinkedIn: https://www.linkedin.com/company/shelterair
Company's Facebook: https://www.facebook.com/ShelterAir/
Company's Instagram: https://www.instagram.com/shelter.air/?hl=en
Follow Peter Troast on:
LinkedIn: https://www.linkedin.com/in/petertroast
Instagram: https://www.instagram.com/petertroast/?hl=en
Facebook: https://www.facebook.com/peter.troast/
Company's Website: https://www.energycircle.com/home-page
Company's LinkedIn: https://www.linkedin.com/company/energy-circle-llc
Follow Furman Haynes on:
LinkedIn: https://www.linkedin.com/in/furmanhaynes/
WorkHero: https://www.linkedin.com/company/workherohvac/
Follow Gary McCreadie:
LinkedIn: https://www.linkedin.com/in/gary-mccreadie-38217a77/
Website: https://www.hvacknowitall.com
Facebook: https://www.facebook.com/people/HVAC-Know-It-All-2/61569643061429/
Instagram: https://www.instagram.com/hvacknowitall1/