Precision Digital

Hvac Marketing Services


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HVAC Marketing Services in 2018 are focused on three major objectives:
  1. Closing the Gap between Customer and HVAC Company
  2. Social Poof, ie. Reviews
  3. Seasonal Advertising
  4. Closing the Gap

    The space between your customer and your service is the life-line for you HVAC companies growth. Especially when an AC unit goes down and it’s 95 degrees. Lead Generation services like Home Advisor and Google Pay-per-click can run anywhere from $50-upwards to $100 a bid. These are the riskiest bids because Home Advisor is notorious for sending the same bid to multiple contractors. Adwords leads have a tendency to bounce and never turn into a lead in the first place.

    Social Proof:

    In addition 82% of consumers go to review sites when looking to  buy a service or product, 89% percent make a purchase within a week of visiting review sites (29% will do so within a day), and most surprisingly, 3/4 potential customers will reverse their buying decision is a business has little to no reviews or negative ones.

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    Precision DigitalBy Precision Digital

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