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Why EVERY BUSINESS Needs A Learning Management System. Talent LMS REVIEW

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The space between your customer and your service is the life-line for you HVAC companies growth. Especially when an AC unit goes down and it’s 95 degrees. Lead Generation services like Home Advisor and Google Pay-per-click can run anywhere from $50-upwards to $100 a bid. These are the riskiest bids because Home Advisor is notorious for sending the same bid to multiple contractors. Adwords leads have a tendency to bounce and never turn into a lead in the first place.

In addition 82% of consumers go to review sites when looking to  buy a service or product, 89% percent make a purchase within a week of visiting review sites (29% will do so within a day), and most surprisingly, 3/4 potential customers will reverse their buying decision is a business has little to no reviews or negative ones.

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2. LEVERAGING SOCIAL MEDIA

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You might not know this, but people are starting to use facebook as they would use google (refer back to graph at beginning). In fact, the graph shows that 20% of all local business searches are going straight through Facebook. That is 7x the amount going through the all other Search Engines combined.

That is how facebook is becoming one of the top review websites for businesses,  even more so than Yelp which is gradually becoming obsolete (this has a lot to do with the fact that Yelp just like Home Advisor or Angie’s list relies upon placement on Google’s first page in search results.)  Facebook has “buy and sell” pages in every city for  consumers to shop for local products and services.  Facebook is also the perfect place to leverage pay-per click ads.

One recent example is Clear Energy HVAC… After PDM set up the company Facebook account, there was organic traffic pouring right through… Facebook has a feature which allows the business owner to monitor traffic and important data. Not to mention all the gadgets and tools that Facebook supplies to advertisers in order to target customers according to data points from emails, interests, hobbies, purchasing behavior and many more.

FB has so many tools

linkedin, Instagram, Twitter are easy sources to network for free with potential buyers. Instagram is owned by FB, and the platforms can be integrated seamlessly.  It is also very easy to acquire new followers on Instagram, and network with other business owners on Linkedin. For free!

Leads are even being generated from apps, such as is the case for HVAC contractors who utilize apps like Foursquare, Next door, even buy and sell apps like Let-go which have become secondary search avenues for local businesses

On average, 2x traffic goes through online listings than business websites. 

This is why it is imperative that business owners not only leverage social media, but in the first place,  make sure their even listed on the dozens of secondary platforms. 

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Hosting is the foundation of website building. Web hosting can very in price, service, and quality. There are large web hosting sites like Godaddy, and there are smaller affiliate networks like Wealthy Affiliate–Which one is for you and your business???

I have been with Godaddy, and I have been with Wealthy Affiliate–so I can personally tell you the range of experience that web hosting can bring.

We have used both hosting sites for local business websites, so whether you be a business owner looking for some relevant information about the subject, or you be a new and upcoming web builder–there is many things that I wish I had learned before initially committing to Godaddy for my hosting company.

Now I am with Wealthy Affiliate, and I could never be happier...

I wish I’d of known more information about that web hosting site before I chose Godaddy, and then, had to go through the tedious process of transferring domains to another host—every web developers worst nightmare.

But now, a couple domain transfers later, all my websites are hosted through Wealthy Affiliate. Not only am I paying less, able to host more sites, but I have the tools and resources that the Wealthy Affiliate network has to offer.

Here is the main reasons why I made the jump from Godaddy:

First off, Godaddy is way to expensive. In fact from Godaddy, the SSL (the secure server signified by a padlock up at top near the web url)  costs $69 alone when WA supplies it for free. And now, starting May, Godaddy sites will have a pop-up stating, ‘This site is not secure,’ when there is not an SSL. Furthermore, the cost of hosting multiple sites is no comparison to WA. So if you are a serious web developer, steer clear of Godaddy.

Second Off, Godaddy’s dashboard is nothing in comparison to WA. As well as all the abundance of information that WA users supply to each other for free, in order to build the network and help grow your business or web developing service.

Thirdly, WA  gives you extra keyword tools that help you take your website to the next level. Sure you could use Google Trends, but the tool packed into WA is superb for creating content rich posts like the one you now read–It’s a great small business marketing tool, wether you be an HVAC company seeking lead generation–or you be a fellow web developer who needs to get their webpage on Google’s first page so that you can generate warm leads for your product/service.

Overall, WA is the best bang for your buck. I can’t speak for some of these other hosting sites like Blue Hosting, but Godaddy is very popularized and mainstream and it has no comparison to WA–whether it be price or features.

The one downside to WA as opposed to Godaddy is there is no live call support. But nevertheless, you can message support and they are very quick at responding. This was something I was a little worried about at first, but WA responds even at 2am in the morning. So they are still very good even though there’s no phone support.

Besides that, I’d give WA 9.5 out of 10 as a web hosting site. And I’d give Godaddy, barely a 5.

Mike,

Precision Digital Media

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