Are you stuck in the "Insurance vs. Cash Pay" debate? Many health professionals believe they have to choose between volume (insurance) and hustle (cash), but the most sustainable model for 2026 might actually be a hybrid of both.

In this episode, Valerie sits down with Laura Schoenfeld, an RD turned business coach and founder of The Nourished CEO. Laura breaks down exactly how to structure a hybrid private practice that leverages the stability of insurance with the profitability of high-ticket coaching.

We also dive deep into the psychology of sales. If you hate "selling" because it feels pushy or manipulative, Laura’s "Empathetic Sales" approach will change your perspective. You’ll learn why selling "prevention" rarely works for high-ticket offers, how to validate your clients without agitating their pain points, and how to build a business that supports your life as a parent without constant burnout.

In this episode, we cover:

• The Hybrid Model: Why you don't have to choose between insurance and cash (and how to mix them).
• Attract, Convert, Serve: A diagnostic framework to find exactly where your business is stuck.
• Empathetic Sales: How to sell high-ticket offers without feeling "salesy" or aggressive.
• The Prevention Trap: Why selling a "cure" works better than selling "prevention" in the wellness space.
• Mompreneur Realities: What to cut, delegate, and automate when raising a family while scaling a business.

RESOURCES MENTIONED

• The Wellness Vault: Save time on content creation with our all-in-one resource hub for coaches. Start your 7-Day Free Trial
• Watch The Episode on YouTube: https://youtu.be/i-Nv6XaarIo

CONNECT WITH LAURA

Instagram: https://www.instagram.com/lauraschoenfeldrd/

Website: https://lauraschoenfeldrd.com/

CONNECT WITH VALERIE

Instagram: https://www.instagram.com/v.feghali/
The Wellness Vault: https://wellnessvault.com/

TIMESTAMPS

00:00 Intro: The Hybrid Nutrition Business Opportunity

01:05 How Valerie and Laura Connected

02:27 From RD to CEO: Laura’s Origin Story

07:34 Defining Success & Avoiding the "Comparison Trap"

18:18 Empathetic Sales: Selling Without Being "Pushy"

23:44 The Wellness Vault Advantage

24:14 The "Attract - Convert - Serve" Framework Explained

31:19The Mompreneur Reality: Cutting The Fat & Prioritizing

41:56 Hybrid Offers: Combining Insurance & Cash Pay

47:34 Rapid Fire Questions

49:07 Connect with Laura Schoenfeld

LOVED THIS EPISODE?

If you enjoyed this conversation, please leave a 5-Star Rating and Review! It helps us reach more health professionals just like you.

Keywords for Search: