This week we're looking at "customer education" and its role as a "service" within a product organization.

Customer education teams often fall under "client success" which makes sense because we help customers get to value in a product. BUT, I'm predicting a shift this year (and years to come) where our education services teams provide strategic value, leverage hybrid delivery models, or impact our clients with direct services and more.

In this episode, Matt dives into the process of building a hybrid education services team and shares the 3 pieces of a successful hybrid service offering.