Customer Academy Playbook

Can you guarantee that your customer education strategy will deliver on the goals you’ve set for this year?

Is it even possible to guarantee that starting a customer education program will ACTUALLY do everything customer education promises to do?
The promises of Customer Education are many:

• faster onboarding,  
• reduced support tickets,
• amazing community, and brand awareness

(plus tons of other benefits of course...)

In this issue of the Customer Academy Playbook, Matt Tidwell shares the single most important factor for your customer education program’s success.

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This week we're looking at "customer education" and its role as a "service" within a product organization.

Customer education teams often fall under "client success" which makes sense because we help customers get to value in a product. BUT, I'm predicting a shift this year (and years to come) where our education services teams provide strategic value, leverage hybrid delivery models, or impact our clients with direct services and more.

In this episode, Matt dives into the process of building a hybrid education services team and shares the 3 pieces of a successful hybrid service offering.

In this video, we’re going to look at the number one problem facing most customer education teams when it comes to technology - picking the wrong tool for the job to be done. 

Specifically, Matt breaks down how your CRM, CMS, and LMS should function and what to consider when planning an investment in training technologies.

The Customer Academy Playbook, by ThinkThru,  is a show helping B2B brands in SaaS and beyond build training their customers love. 

In this episode, Matt dives into the topic of monetization and some simple strategies to test pricing models for your customer education program.

In this episode, Matt dives into the topic of monetization and some simple strategies to test pricing models for your customer education program.

The Customer Academy Playbook, by ThinkThru,  is a show helping B2B brands in SaaS and beyond build training their customers love. 
Learn more about the team and customer education solutions at thinkthru.co

Last year was a massive success and “explosion” of the term #customer education. This has been our mission for more than 7 years, but thanks to the absolute success of the customer education strategy across industries, customer education is becoming a true discipline in tech and many teams are moving to education-as-a-service models.

In this episode, Matt reviews some of the key insights from the 4th Annual State of Customer Education Survey developed by Thought Industries, and the State of Technology Services 2023 report, developed by TSIA. He examines some of the key metrics regarding the return on investment for Customer Education programs.

If you’re planning, brainstorming, or putting the finishing touches on Q1/Q2 training initiatives, Matt identifies 4 steps that help you and your team build a customer education program your customers will love.

Great SaaS training uses 3 main building blocks - product features, training goals, and personas. If you nail the relationship between these 3 and build your courses in the right order, you'll make a catalog that scales, is easy to update, and provides great results for your customers.

#SaaS #onlinecourses  #SmallBusiness #BusinessGrowth #LMS #elearning #training

Remove the Overwhelm From Customer Education: https://www.thinkthru.co

Customer education has taken on new meaning as more SaaS, consulting, and impact-focused organizations leverage this strategy for scaling customer success and extending their brand beyond product features.

There are 5 types of experiences embraced by customer education leaders – each with their own benefits, challenges, and unique goals. Learn what they are and how you can implement these experiences strategically to grow and build brand through customer education.

Get the Guide Here: https://www.thinkthru.co/guides/5-customer-education-experiences

Remove the Overwhelm From Customer Education: https://www.thinkthru.co

Welcome to the Customer Academy Playbook where we help you build online training your customers will love. This show breaks down best practices in Customer Education, featuring interviews with leaders in customer education, case studies and breakdowns of real-world projects, and explores how some of the biggest teams in the world lead growth and success with education.