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Maintaining diverse income streams is (or should be) a ubiquitous priority for association leaders. While the pandemic focused our attention on new approaches to securing non-dues revenue, post-pandemic it is incumbent on us to to sustain partnerships and innovations that underpin financial strength, promote business resilience, and support the development of an equally diverse value proposition. As we celebrate our 2nd birthday, Elisa and Andrew are joined by Patrick Wilson, growth strategist and President of The Profitable Association to explore alternative income formulas for modern membership organizations. 

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