Join Todd Miller, Seth Heckman, and their guest Randy Chaffee from Source One Marketing in this engaging episode of Construction Disruption. Randy shares insights from his extensive experience in the sales industry, discussing his new book "Asphalt and Algorithms: A Road Warrior's Playbook for Winning Results in the Hybrid Sales Arena."

Randy dives deep into the inspiration behind the book, his father's lasting influence, and how COVID-19 prompted him to adapt to a hybrid sales approach. The conversation covers the importance of building authentic relationships, being customer-centric, and leveraging both traditional and modern sales strategies. Tune in to gain valuable lessons and hear Randy's heartfelt anecdotes.

Timestamps

00:54 Challenge Words and Guest Introduction

02:41 Randy Chaffee's New Book

03:26 Honoring My Dad: The Inspiration Behind the Book

08:09 Lessons from Dad: Customer Commitment

11:48 The Hybrid Sales Approach

18:04 Building Genuine Relationships in Sales

25:14 Adapting to New Sales Methods

30:09 Core Business and Product Lines

32:39 Customer-Centric Manufacturing

34:47 Customer-Centric Manufacturing

35:34 The Importance of Repeat Business

36:27 Choices and Competition

39:31 Engaging at Trade Shows

43:02 Networking Beyond the Industry

52:26 Rapid Fire Questions

01:00:03 Final Thoughts and Contact Information

Connect with Randy Online

LinkedIn: https://www.linkedin.com/in/randychaffee/

Website: https://ibuyfromrandy.com

Buy Randy's Book: Coming Soon!!!

Building Wins Live Podcast: https://www.sourceonemarketingllc.com/building-wins/

YouTube: https://www.youtube.com/@LetsChatWithRandyChaffee



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This episode was produced by Isaiah Industries, Inc.

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