Construction Disruption

Todd Miller of Isaiah Industries and co-host Ethan Young welcome Muhammad Faiz of Rise Roofers and host of the Roofing Millionaires podcast to discuss how he entered the roofing industry from Pakistan, his shift from ads and lead generation to helping roofers build emotionally resonant brands, and why many contractors lack marketing knowledge and a clear definition of growth.

Faiz explains how purpose can serve as a decision filter amid overwhelming tech and platform choices, and how positioning helps contractors avoid competing solely on the lowest price. He shares why he started Roofing Millionaires as a non-promotional platform for veteran insights, highlights his favorite episodes, and describes client outcomes centered on clarity, fulfillment, and premium perception. In rapid-fire questions, he discusses a childhood English lesson, favorite foods, his view that roofing will return to relationship basics, and how to connect with him.

Timestamps

00:00 Welcome and Co-Host Intro

00:41 Meet Muhammad Faiz

02:16 Why Roofing Marketing

04:19 From Pakistan to Freelance

05:46 Rise Roofers Branding Focus

09:27 Purpose Driven Growth

11:09 Tech Noise and Clarity

15:39 Positioning Beyond Price

17:34 Why Start the Podcast

24:34 Best Episodes to Start

26:50 Client Transformations

32:52 Faiz Personal Purpose

35:45 How to Work Together

38:03 Define Your Growth

40:52 Rapid Fire Questions

46:39 Connect and Closing

Connect with Muhammad Online

Facebook: https://www.facebook.com/muhammadfaiz99

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

Todd Miller and co-host Ethan Young welcome Ed Kalaher, President and CEO of Window Depot USA, to discuss how contractors can gain an edge and scale beyond a “job” into a valuable business asset. Kalaher shares Window Depot’s origins (founded 2001; acquired by him and partners in 2011) and explains its dealer/licensee model that provides franchise-like support, exclusive territories, and strong peer networking across 90+ business owners in 85 markets.

The conversation highlights key challenges for home improvement contractors—especially lead generation, hiring and developing people, and the importance of in-person and online communities for sharing ideas. Kalaher emphasizes that the leading cause of failure is lack of financial education, advocating that “the math shows you the path.” He also previews his book, The Servant and the Savage, focused on mindset and execution for small business owners.

Timestamps

00:00 Welcome

00:51 Dealer Training Momentum

01:51 Meet Ed Kalaher

03:34 Window Depot Origin Story

06:06 Why Dealers Need Support

10:06 Turning Jobs Into Assets

12:21 Networking and Events

16:44 Market Shifts and Buyers

19:48 Longer Sales Cycles

22:01 The Servant and Savage Book

26:31 Mindset and Balance

27:59 Growth Phases Explained

30:45 Leads and People

31:45 Financial Education First

37:50 Join Window Depot

39:04 Entrepreneurship for Youth

40:46 Rapid Fire Round

46:45 Legacy and Wrap Up

Connect with Ed Online

LinkedIn: https://www.linkedin.com/in/ed-kalaher-60b437/

Website: https://windowdepotpartnership.com/

Website: https://windowdepotusa.com/

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

Todd Miller and co-host Ryan Bell welcome Austin Rosenbaum of Demand IQ to discuss rapid changes in home improvement marketing and lead generation, focusing on pricing transparency and instant online estimates.

Austin explains how Demand IQ evolved from a data-driven marketing agency into a software platform that helps contractors provide online budget estimates to qualify leads, reduce friction, and improve conversion. He describes contractor adoption challenges since 2019, noting increased interest in the past year, and outlines how COVID accelerated digital shopping behavior, especially among millennials and Gen Z.

The episode highlights Google’s new “online estimates” search filter and the risks of ignoring deep-funnel channels like Google and Meta. Austin shares results from a contractor case study, explains onboarding steps to rank for online estimates, and predicts AI agents will increasingly shop and gather quotes on homeowners’ behalf.

Timestamps

00:00 Welcome and Intro

00:47 Challenge Words Explained

01:21 Marketing Is Changing Fast

02:02 Meet Austin Rosenbaum

02:32 Origin Story and Analytics

04:23 Demand IQ and Instant Estimates

07:22 Contractor Pushback on Pricing

09:43 COVID and New Buyer Behavior

12:18 Google Online Estimates Filter

14:40 Risks of Old School Marketing

16:21 What Homeowners Want First

18:31 Case Studies and Use Cases

20:58 Onboarding and Ranking Steps

24:06 AI Agents and The Future

26:29 Calculator vs Pricing Table

30:32 Final Thoughts and Rapid Fire

36:07 How to Connect With Austin

37:40 Challenge Words and Wrap Up

38:22 Closing Thanks and Sign Off

Connect with Austin Online

LinkedIn: https://www.linkedin.com/in/austinrosenbaum/

Website: https://www.demand-iq.com/

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

In this episode of Construction Disruption, we delve into the incredible journey of Todd Miller, President of Isaiah Industries, as we turn the tables and put him in the guest seat. With over 40 years in the metal roofing industry, Todd shares his vast experience, industry challenges, and the exciting growth of metal roofing in residential spaces. We also explore the significant shifts in consumer behavior, the importance of knowing your numbers, and the strategies for contractors to thrive in today’s changing market. Tune in to gain valuable insights from an industry legend!

Timestamps

00:00 Introduction

01:57 Todd Miller's Career Journey

07:22 Evolution of the Metal Roofing Industry

14:54 Challenges and Opportunities in Metal Roofing

22:10 Current Market Dynamics Post-COVID

25:00 Understanding the Modern Homeowner's Buying Journey

26:00 The Importance of Customer Experience

26:43 Adapting to the New Consumer Behavior

28:38 Advice for Contractors in the Coming Years

30:29 Aligning with Good Suppliers

32:06 The Role of Industry Leadership

33:25 Challenges and Opportunities in Metal Roofing

34:46 The American Dream and Affordable Housing

36:36 Personal Reflections and Rapid Fire Questions

38:25 Final Thoughts and Contact Information

Connect with Todd Online

LinkedIn: https://www.linkedin.com/in/todd-miller-31b2661/

Website:https://isaiahindustries.com/

Email: [email protected]

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

In this episode of Construction Disruption, host Todd Miller from Isaiah Industries and co-host Ryan Bell engage in an insightful conversation with Ashley Moss, owner and president of MRS Roof Pros in Greenville, South Carolina. This episode delves into Ashley's unique journey into the roofing industry, the challenges, and the innovative approaches of her female-led roofing company.

Ashley shares her transformation from an HR assistant to an organizational development specialist, ultimately leading to the creation of MRS Roof Pros in 2025. The discussion explores how Ashley's company differentiates itself by adopting a design-build approach to roofing, focusing on customer partnerships, and using technology to enhance the sales process. From bringing an interior designer’s touch to incorporating customer trust, Ashley’s journey offers a fresh and inspiring perspective on the roofing industry.

Timestamps

00:00 Introduction to Construction Disruption

01:08 Exploring Design-Build Approach in Roofing

01:35 Introducing Ashley Moss of MRS Roof Pros

02:39 Ashley's Journey into Roofing

06:01 Reimagining the Roofing Process

09:47 Challenges in the Roofing Industry

12:33 Future Plans for MRS Roof Pros

15:37 The In-Home Sales Process

21:26 Product Selection and Technology

23:05 Technological Advances in Roofing

23:33 Female Perspective in a Male-Dominated Industry

26:04 Challenges and Surprises in Business

28:42 Inspiration and Mentorship

35:28 Rapid Fire Questions

40:19 Final Thoughts and Farewell

Connect with Ashley Online

LinkedIn:https://www.linkedin.com/in/ashley-moss-a4384452/

Website: https://mrsroofpros.com/

Facebook: https://www.facebook.com/p/MRS-Roof-Pros-61579258323910/?_rdr

Instagram: https://www.instagram.com/mrs_roof_pros/

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

In this episode of Construction Disruption, Todd Miller sits down with Micah Boak from Metallion Industries. With over a decade of experience in the metal roofing industry, Micah shares valuable insights on sales, the benefits of metal roofing, and how faith and gratitude play a crucial role in his career.

Micah's unique approach to maintaining a positive attitude and embracing challenges provides a refreshing perspective on both personal and professional growth. Tune in to hear powerful stories and practical advice on how to adopt a mindset of gratitude and faith in both life and business.

Timestamps

00:00 Introduction to Construction Disruption

00:21 Meet Micah Boak: A Journey in Metal Roofing

01:55 The Appeal of Metal Roofing

05:06 Faith and Career: Micah's Personal Journey

08:21 The Power of Gratitude and Positive Attitude

09:46 Daily Routines and Mindset

18:34 Challenges and Lessons Learned

25:46 Rapid Fire Questions and Closing Thoughts

Connect with Micah Online

LinkedIn: https://www.linkedin.com/in/micah-boak-7b47a5337/

Website: https://metallionindustries.com

Email: [email protected]

Phone: (503) 630-7513

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

In this special episode of Construction Disruption, host Seth Heckman of Isaiah Industries takes a deep dive into the evolving landscape of homeowner insurance and roof coverage. The episode is a rebroadcast of a recent training session addressing the impacts of severe weather events, legislative changes, and market shifts on both insurance carriers and contractors. Learn about the challenges faced by the industry, including increased claims, higher premiums, and policy adjustments.

Guest speaker Brad Black, owner of High Performance Roofing, shares firsthand experiences and strategies for navigating these changes. Get insights on educating homeowners, the importance of better roofing solutions, and effective sales approaches in an increasingly complex market.

Timestamps

00:00 Introduction to the Podcast

00:34 The Changing Landscape of Homeowner Insurance

02:17 Impact of Severe Weather Events

03:44 Regional Case Studies: Florida, Louisiana, and California

08:21 Nationwide Trends and Financial Implications

15:40 Legislative Reforms and Market Adjustments

26:39 Impact on Homeowners and Contractors

31:43 Interview with Brad Black: Adapting to Industry Changes

34:19 Deductible Dilemma: Homeowners' Expectations vs. Reality

35:13 Industry Shifts: Educating Consumers on Better Roofing

36:46 Challenges with Deductibles and Insurance Policies

37:26 Marketing Strategies: Texas Proof Roof and Class Four Shingles

39:10 Educating Homeowners: The Importance of Quality Roofing

49:41 Navigating Insurance Claims and Appraisals

53:21 Final Thoughts and Recommendations

Connect with Seth Heckaman

LinkedIn: https://www.linkedin.com/in/seth-heckaman-36b3861b/

Website: https://isaiahindustries.com/

Email: [email protected]

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

Join Todd Miller and Ryan Bell in this episode of Construction Disruption as they welcome John Stewart Hill, founder of The Good Contractors List (TGCL). Based in Texas, John shares his unique journey of faith and entrepreneurship that led to the creation of TGCL, a national platform revolutionizing how homeowners and contractors interact.

TGCL is the first and only resource backing each contractor's work with a $25,000 guarantee, offering true peace of mind and a proven mediation process. Since 2011, TGCL has been committed to accountability, integrity, and craftsmanship, creating a community where both contractors and homeowners can trust and thrive. Don’t miss this insightful conversation about trust, character, and the future of the contracting industry.

Timestamps

00:00 Introduction and Host Greetings

00:46 Introducing the Guest: John Stewart Hill

02:20 John's Faith Journey and Life Epiphany

06:14 The Birth of The Good Contractors List

12:44 Challenges and Integrity in Vetting Contractors

18:41 The Importance of Third-Party Guarantees

23:02 Follow-Up Process and Contractor Challenges

24:29 Contractor Costs and Community Building

27:50 Vetting and Maintaining Contractor Relationships

29:14 Future Vision for the Good Contractors List

31:43 Impact of Renova Home Partners Bankruptcy

35:36 Rapid Fire Questions

38:52 Final Thoughts and How to Get Involved

Connect with John Online

LinkedIn: https://www.linkedin.com/in/johnstewarthill/

Website: https://thegoodcontractorslist.com/

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

In this episode of Construction Disruption, host Todd Miller and co-host Seth Heckaman from Isaiah Industries discuss the future of sales with bestselling author and leading sales coach Jeb Blount. Jeb shares his insights on fanatical prospecting, the impact of AI on sales, and the importance of emotional intelligence for sales professionals. He also introduces his new book, The LinkedIn Edge, and discusses practical strategies for leveraging LinkedIn for both fast and slow prospecting. Discover how to enhance your sales techniques, build stronger relationships, and stay ahead in the evolving landscape of sales.

Timestamps

00:00 Introduction and Welcome

00:27 A Quick Story About Horses

01:21 Introducing Jeb Blount

02:40 Jeb's Journey in Sales and Leadership

05:19 The Inspiration Behind 'The AI Edge'

07:06 The Role of AI in Sales and Business

14:50 The LinkedIn Edge: Enhancing Sales with AI

19:13 Fast and Slow Prospecting Strategies

25:54 Creating Buying Windows

26:32 The Concept of Slow Prospecting

27:12 Breaking Down the Book's Approach

28:02 The Role of Emotional Intelligence in Sales

28:23 AI and the Future of Sales

30:04 The Consultant's Role in Modern Sales

33:15 Advice for New Sales Professionals

37:42 Sales Gravy's Services and Growth

41:37 Family-Run Business Dynamics

47:00 Rapid Fire Questions

49:42 Conclusion and Contact Information

Connect with Jeb Online

LinkedIn: https://www.linkedin.com/in/jebblount/

Email: [email protected]

Website: https://salesgravy.com/

The LinkedIn Edge Book: https://amzn.to/47yYBJJ

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!

Join Todd Miller and Ryan Bell from Isaiah Industries as they kick off another engaging episode of Construction Disruption. This week, they're joined by Pete Dabbelt, Vice President of Sales and Marketing for G4 Marketing Group. Dive into G4's unique approaches to relationship marketing that focus on increasing referrals, customer retention, and reducing marketing costs for home improvement companies.

Pete shares key insights into G4's four pillars of relationship marketing, success stories, and how their innovative strategies continue to benefit contractors. Learn how a systematic and consistent approach to customer engagement can significantly boost your business. Plus, get to know Pete through a fun rapid-fire round and hear his thoughts on work-life balance and personal legacy.

Timestamps

00:00 Introduction and Welcome

00:45 Meet Pete Dabbelt: Vice President of Sales and Marketing at G4 Marketing Group

02:45 Understanding G4 Marketing's Four Pillars

04:22 G4 Marketing's Services and Client Success Stories

08:52 The Importance of Relationship Marketing

25:02 Getting Started with G4 Marketing

28:33 Rapid Fire Questions with Pete Dabbelt

33:19 Closing Remarks and Contact Information

Connect with Pete Online

Phone Number: 614-558-2350

Email: [email protected]

LinkedIn: https://www.linkedin.com/in/digitalmarketingpro-dabbelt/

Website: https://gfourmarketing.com/

AI Notetaker: https://www.sybill.ai

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This episode was produced by Isaiah Industries, Inc.

Construction Disruption was recently featured in this 15 Best Podcasts for Contractors list!