In this episode of the Construction Disruption podcast, co-hosts Ryan Bell of Isaiah Industries and Ethan Young dive into the intricacies of CRM platforms and sales optimization with Jason Kramer, founder, and CEO of Cultivize.
Jason shares his rich experience from over 20 years in the industry, helping bridge gaps between marketing and sales for companies worldwide. Tune in as he discusses the importance of effective lead nurturing, the impact of digital transformation on the construction industry, and his top CRM recommendations. Plus, don't miss the challenge words game and a fun rapid-fire session!
Timestamps
00:00 Introduction and Host Banter
00:54 Guest Introduction: Jason Kramer
01:35 Jason's Background and Early Career
03:20 The Birth of Cultivize
03:41 Challenges in Sales and Marketing Alignment
07:19 Lead Nurturing Strategies
07:31 Common Mistakes in Lead Nurturing
10:13 The Importance of CRM Systems
11:55 Custom CRM Implementations
15:46 Recommended CRM Platforms
18:56 Digital Transformation in Construction
21:11 Commercial vs. Residential Communication
21:48 Measuring Lead Nurturing Success
23:01 The Importance of Asking Customers
25:35 Text Message Marketing Insights
28:25 Advice for Young Entrepreneurs
31:53 Wrapping Up and Resources
33:29 Rapid Fire Questions
39:49 Final Thoughts and Farewell
Connect with Jason Online
Jason on LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
Website: https://afterthelead.com
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This episode was produced by Isaiah Industries, Inc.
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