In this episode of the Construction Disruption podcast, Ryan Bell of Isaiah Industries and co-host Ethan Young explore innovative digital marketing strategies with Jarod Spiewak, founder of Comet Fuel. Jarod shares his journey from a young entrepreneur at 14 to a successful international speaker and marketer. He discusses Comet Fuel's core philosophy, emphasizing transparency and revenue-focused digital marketing. Key insights include the importance of detailed tracking for lead generation and marketing ROI, the potential of Google Ads, and practical tips for aspiring entrepreneurs in the construction industry.
Jarod also discusses the role of AI in marketing and his unique clicks-to-cash approach, which ensures businesses get tangible results from their campaigns. Whether you're a construction professional looking to optimize your marketing efforts or an entrepreneur eager to learn from Jarod's experience, this episode is packed with valuable insights and practical advice.
Timestamps
00:47 Meet Jarod Spiewak: From Teen Entrepreneur to Agency Founder
02:55 The Birth of Comet Fuel: Bridging Freelancing and Agency Work
05:48 Comet Fuel's Core Services: Clicks to Cash
09:52 Challenges in Lead Generation and Marketing ROI
14:40 Crafting Irresistible Offers in the Construction Industry
22:04 The Role of AI in Marketing and Operations
25:57 Transparency and Client Communication at Comet Fuel
28:00 Reevaluating Business Goals
28:39 Trends in the Construction Industry
29:16 Importance of Tracking Marketing Channels
32:19 Choosing the Right CRM
33:07 Advice for Aspiring Entrepreneurs
35:10 Understanding Marketing for Business Growth
38:14 Embracing Change and Experimentation
41:02 Rapid Fire Questions
49:46 Conclusion and Contact Information
Connect with Jarod Online
Website: https://cometfuel.com/
Youtube: https://www.youtube.com/@JarodSpiewak
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This episode was produced by Isaiah Industries, Inc.
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