Hype Hazard

In this episode, we explore the hot new voice-only app called Clubhouse, and the rise of voice interactive social media, better known as social audio. Why are people freaking out about Clubhouse, and is it really a new market, or just a new feature?  We cut right to it and explore this super-hyped new platform to help you navigate: 

• What is Clubhouse and why is there so_much_noise about another social media app??
• Are we looking at (much-needed) innovation in social media, or just another darling of the attention economy with a clever influencer strategy? 
• What lessons is Clubhouse drawing from its Big Tech brethren? And why does it feel like these companies are allergic to transparency!? 

Ratings Time: At the end of each episode, we rate this breakout technology on our highly scientific scale to help innovators put this into context. Tune in to hear our review, and tell us what you think!

• Trash: Garbage abound in tech-land, so buyer beware of rubbish in disguise! 
• Flash: A flash in the pan! Hot now, but fleeting once it exhausts early adopter segments
• Cash: Money-maker with scalable potential, but ultimately nothing innovative here
• Splash: Fundamentally innovative, and full of transformative potential to fix a real problem

Resources:
www.kaleidoinsights.com 
www.joinclubhouse.com

Credits: Hype Hazard is designed, developed, and recorded by Jaimy Szymanski and Jessica Groopman. This episode was edited Randall Ward and our theme music was composed by Adam Roszkiewicz.

#socialaudio #voice #socialmedia #influencers #events #clubhouse