Hyperdrive Minds: Sales and Marketing Leaders Share Revenue Generating Strategies

Brandon Mathis is a talented Software Engineering Leader in Raleigh, NC currently serving as Engineering Lead at This Dot. He runs Triangle Devs, a prominent local meetup/slack/discord group. He is a lifelong tinkerer, coder & product builder. He's also a husband, dad, gamer, and writer. He is focused on web development using JavaScript (Node, React, ect), Ruby (Rails, Sinatra, Chef), DevOps (AWS, Ansible, Docker), Test Driven Development, Object Oriented Design, REST API Development, and SQL/NoSQL. If you're trying to build high quality software products at scale and planning to leverage local Raleigh talent you should start by scheduling a conversation with Brandon.

GUEST: LinkedIn: https://www.linkedin.com/in/mathisbrandon/

Website: www.brandonmathis.me

GitHub: https://github.com/BrandonMathis

Triangle Devs: https://triangledevelopers.com/

Meetup: https://www.meetup.com/triangle-devs/

HOST:

Blake Williams - https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

TIMESTAMPS:

1:36 - Favorite movie5:28 - Star Wars chat9:07 - Acolyte cancellation13:57 - How he landed in software engineering21:26 - Golang vs Rust24:59 - His favorite language26:58 - JavaScript vs TypeScript29:57 - Where he recommends newbies start coding33:09 - Would he recommend starting a career in dev now35:05 - GitHub Go-Pilot37:21 - Dev skills becoming part of life43:03 - Mac or PC46:15 - Alfred on Mac46:43 - Spotlight on iPhone51:28 - His recent focus on Cybersecurity54:34 - Polyfill.js hack58:48 - Reallocation from QA to Cybersecurity1:00:17 - Why can't devs test their own code1:04:44 - No size company is immune to cyber attacks1:05:34 - Ethics of storing passwords properly1:08:26 - What happened to Agile / Scrum1:13:32 - Best way to measure dev performance1:19:53 - Cheaply made "Agencyware"1:21:24 - Boeing1:28:14 - Roller skates vs Rollerblades1:31:18 - Future of AI writing code1:34:19 - What Shopify did to eCommerce development1:36:17 - TikTok shop vs YouTube1:37:49 - Gen Z never leaves social media1:39:00 - Where to find Brandon

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.Podcast

Website: https://rss.com/podcasts/hyperdrive-minds

Sarah Choudhary is CEO of Aridian Technologies and ICE Innovations. She started her career in ETL development and has become a visionary AI innovator, tech leader, writer, and Forbes Council Member. She has a Ph.D. in Data Science and current spearheading the development of several AI applications. She has a newsletter called TechSpectrum where she writes about navigating VR, AI, ML, Data & Cybersecurity and offers a curated exploration into the world of AI.

GUEST:

LinkedIn: https://www.linkedin.com/in/sarahchoudhary/

Website: www.sarahchoudhary.com

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive RecruitingResume Writer at HR ApprovedLinktree: https://linktr.ee/blakewilliamshqHEY JOB SEEKERS!Avoid the Resume Black Hole & Double Your Interviews with HR ApprovedWebsite: https://HRapproved.comFind Your Next Job / Find Your Next Hire with Hyperdrive RecruitingWebsite: https://hyperdriverecruiting.comTIMESTAMPS:6:30 - Sarah's background10:07 - Pursuing her PhD in data science13:10 - What she learned analyzing life expectancy data19:03 - Bias in AI algorithms28:26 - Deepfakes30:43 - Using AI in school33:15 - Her time at Ernst & Young35:41 - What will we do when AI takes jobs40:09 - Quantum Computing49:26 - Sarah's Start-Ups - ICE Rides & iChef51:24 - ICE Innovations1:03:49 - Microsoft Fabric1:06:55 - Sprawberry1:10:48 - Advice for transitioning into AI jobs1:19:27 - How she found a new level of confidence1:23:38 - How to handle a low ball offer1:36:59 - Where to find Sarah

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.Podcast

Website: https://rss.com/podcasts/hyperdrive-minds

Joe Aurilia is the SVP of Operations for Cyware, a threat intelligence sharing platform, SOAR platform, and cybersecurity managed servicing provider. He has over 20 years in technology, operations, and strategic planning, guiding teams and organizations to peak performance across diverse industries. He helps growth-stage SaaS companies scale by untangling GTM operations and unlocking revenue potential. He architects the people, processes, and platforms that enable teams to move faster, backed by 20+ years in Operations and Technology, and a track record of 10x revenue growth. He is taking on select advisory roles where disciplined RevOps, operational rigor, or technology strategy can accelerate outcomes. If you spot a company wrestling with scale, security, or GTM challenges, he is always happy to hop on a quick call, even just as a sounding board.GUEST: LinkedIn: https://www.linkedin.com/in/josephauriliajr/Website: https://joeaurilia.com/

HOST: Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

TIMESTAMPS:

4:49 - If Aliens Asked Your Purpose Here6:17 - Joe's Story10:13 - New Market Trends12:47 - New Trends in Contract Terms14:57 - What's Happening In Cyber?19:57 - What Makes Cyware Different?22:10 - Challenges Running a 100% Remote Global Organization24:27 - Optimist or Pessimist on AI?29:38 - Who's Making Up All These Acronyms in Cyber?31:33 - ISOA, ISAC, & CERTS - What are they?33:44 - We Go Off Topic into Left Field36:41 - 2024 Job Market39:13 - Candidate Matching Challenges43:39 - Benefits of Hiring Offshore45:56 - SIM (Society for Information Management)48:05 - Decision to Pursue the Renewable Energy Industry (2011-2019)51:36 - Importance of Knowledge Base Curation53:54 - Joe's Favorite Interview Questions56:06 - Personal Productivity & Efficiency Hacks57:08 - Reclaim.ai

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, Substack, and RSS. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Daniel Miessler is the Founder of Unsupervised Learning. Creator of https://fabricai.app, and open-source framework for Augmenting humans with AI, and https://threshold.app, a new AI-based way of finding the best content online. 25 years experience in Cybersecurity. Active coder, builder in the AI and Security space (langchain, langraph, AWS step functions, local models, business context use-cases). Built and ran the business intelligence team / product for Information Security at Apple. Built and ran the Vulnerability Management and AppSec at Robinhood. Served as full-authority virtual CISO for hundreds of companies and industries. Extensive experience with Fortune/Global 50 companies over 15 years. Technical expertise and leadership in IoT (Leader of OWASP IoT Project). Active programmer (github.com/danielmiessler). Written over 5,000 pieces on security and technology featured in top publications like BBC, Forbes, CNET, Dark Reading, etc. Frequent speaker and panelist at industry conferences (Blackhat, DEFCON, RSA, AppSec...).

GUEST: LinkedIn: https://www.linkedin.com/in/danielmiessler/Website: https://danielmiessler.com/subscribeFabric: https://fabricai.appThreshold: https://threshold.appSubstrate: https://danielmiessler.com/p/introducing-substrateAugmented: https://augmented.unsupervised-learning.com

HOST: Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Timestamps:

4:10 - How He Landed in Cybersecurity5:25 - Advice to Cybersecurity Job Seekers6:32 - Unsupervised Learning7:07 - How He Manages His Time9:18 - Why He Shifted from FTE to Solopreneur11:38 - How He Prioritizes13:39 - Human 3.016:15 - Augmented - His AI Course17:42 - The Moment He Wanted Me Dead18:26 - Fabric and WOW Per Minute20:06 - Threshold - Content Filtering Tool21:48 - Substrate - Large Scale Problem Solving Platform26:05 - AI's Predictable Path & Digital Assistants30:36 - How He Would Configure His DA's33:15 - Jobs & Recruiting36:11 - Should Recruiters Find New Professions45:45 - AI Interviews & Veton.ai52:09 - Bumble's AI Dating Concierge53:26 - Lattice Introduces Digital Employee Onboarding54:58 - Ask Me Anything - Recruiter Edition

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, Substack, and RSS. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds/

Justin Copeland is the Director of Product Marketing with Praetorian, an offensive security and managed security services company. With over 15 years of marketing experience and 12 years in cybersecurity industry, Jason is a data-driven, growth-focused marketing leader with extensive experience developing and executing strategic marketing initiatives for elite cybersecurity SaaS organizations. His areas of expertise include: Marketing Operations, Go-to-Market Planning & Execution, Brand Development & Positioning, Demand Generation Strategy, Competitive Research & Analysis, Sales and Product Enablement, Persona Development, Product Launch Management, Content Development

GUEST:

LinkedIn: https://www.linkedin.com/in/whoisjustincopeland/

Website: https://www.praetorian.com/

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.comFind Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Timestamps:5:31 - How Justin Landed in Marketing & Cybersecurity7:39 - Challenges Facing Marketing Departments9:59 - Email Deliverability Issues11:13 - HTML vs Plain Text Emails11:59 - A/B Testing13:32 - Top Secret Marketing Content Trick14:23 - Shout Out to Ben Mena at Elite Recruiter Podcast & Castmagic17:36 - Marketing vs. Product Marketing20:00 - Campaign Personalization & Persona Development21:45 - What Makes Praetorian Different23:32 - CTEM - Continuous Threat Exposure Management26:21 - AI's Impact on Marketing Departments27:51 - What Is He Spending Time On30:15 - Importance of Net Promoter Score32:10 - How He Decides Where to Focus34:03 - Marketing Experimentation & Wordsmithing38:45 - Recruiting Questions

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, Substack, and RSS. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds/

Ayman Elsawah is a Fractional CISO (vCISO) for Cloud Security Labs. They specialize in providing CISO services to Start-Ups and Scale-Ups. After graduating with a Computer Science degree, his career progressed from Network Engineer to Cybersecurity Engineer to Cybersecurity Architect to Cloud Cybersecurity Consultant to Fractional CISO. He now provides coaching services, advisory services, and authors books and instructional courses online.

GUEST:

LinkedIn: https://www.linkedin.com/in/infosecleader/

Website: https://coffeewithayman.com/

Fractional CISO Course: https://securitycafe.thinkific.com/courses/vciso-fractional-ciso-course

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Timestamps:

2:25 - Favorite Movie & Music4:45 - Coffee8:17 - Ayman's Book & Podcast9:22 - What He's Learned from Podcasting11:52 - Top 5 Ways to Break into Cybersecurity13:42 - How Ayman Landed in Cybersecurity15:30 - Becoming Fractional17:44 - Should You Go Fractional?23:34 - Best Parts of Being Fractional30:59 - Why Fractional is Becoming so Popular40:26 - Social Selling43:10 - BD Strategies for Landing Fractional Clients45:34 - What's Happening in Cyber?47:19 - Can Cyber Issues Be Solved with Hiring?49:24 - Opportunities for American Workers50:16 - What's Up with Ghost Job Postings?54:41 - What He Does For Fun

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, Substack, and RSS. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Podcast Website: https://rss.com/podcasts/hyperdrive-minds/

Tom Mirc is the Managing Director - Principal of Shadow Hornet, a strategy consulting firm and your secret weapon in Due Diligence, Scaling, and Nearshore Site Expansion/Selection. Tom has led the firm to 226% top-line average growth (24 month), senior minority interest in FractionalTalent.io, eclipsing $1M in revenue growth, non-voting interest in 3 portcos. He serves as primary bridge between capital owners and portfolio company leadership. Infusing portcos with AI, nearshoring capability, and EBTIDA recovery as valuation multipliers. He focuses on lower mid-market PE focal verticals: Telecommunications, Energy, Electric Utilities, Financial Services, FinTech, and Technology Services. He's lead 11 business acquisitions and integrations from both the buy and sell side. A large portion of his career has involved turning around non-performing teams, transforming business cultures from pessimistic to energized, and achieving improbable goals in the process. He's led product development/R&D launches and go-to-market campaigns for $330m businesses

GUEST:

LinkedIn: https://www.linkedin.com/in/thomasmirc/

Website: https://www.shadowhornet.com/

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

Fix Your Resume and Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Timestamps:

3:09 - Favorite Movie & Music5:04 - Tom's Story10:32 - Current Market Conditions & Statistics18:08 - 3 Fronts (Offshore, Nearshore, and AI)25:09 - Growing Energy Production Industry27:38 - ThorCon29:51 - Where Will the Opportunities Be for American Workers34:06 - Erosion of Trust in Employers35:57 - Job Security in Cybersecurity?38:08 - Reductions in IT Spending (Primarily Software)41:11 - Tom's Experience as a White House Advisor42:45 - Leave the World Behind Movie43:49 - Moore County Power Grid Incident45:25 - Opportunities in Solving the Feeble Power Grid47:14 - One Second After Book

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Ivan Fonseca is an Incident Response Consultant at Google working within the Mandiant Security team for Google Cloud. He is a talented Cybersecurity Engineer with extensive experience in threat detection, AI security automation, and cloud infrastructure. Adept at leading teams and working cross-functionally to ensure optimal security and efficiency. Prior to joining Google, he served as a Cybersecurity Researcher for Threatlocker and Cloud Engineer for Burgess.

GUEST:

LinkedIn: https://www.linkedin.com/in/ivan-fonseca-64139222b/

HOST: Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Timestamps:3:26 - How Ivan Landed in Cybersecurity6:51 - How Ivan Landed at Google9:07 - Importance of Showcasing Work on Social Media12:23 - His New Role at Google13:24 - Shoutouts to his Mentors14:37 - Automap Tool (for Nmap Scanning)18:47 - Ivan's Favorite Cybersecurity Tools24:41 - Ivan's Primary Sources of Threat Intel28:23 - Living off the Land Binaries34:44 - AI Concerns41:26 - Ivan's Advice for Entry Level Cybersecurity Job Seekers48:04 - Gaming51:06 - The Acolyte & Star Wars chat

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Lance James - CEO of Unit 221B, is an internationally renowned cybersecurity specialist with 25 years of experience in programming, network security, digital forensics, malware research, cryptography design, cryptanalysis, counterintelligence, protocol exploitation, and executive leadership. Credited with the identification of Zeus and other malware, James is an active contributor to the evolution of security practices and counterintelligence tactics and strategies. Over the years, he has championed several FBI-led takedown operations of criminal organizations through his strategic alliances with industry, academia, and law enforcement. Lance is regularly sought out as a keynote speaker worldwide, has been a frequent commentator on MSNBC, was featured on an episode of USA Network's hit television series "Mr. Robot," and recently delivered a powerful Ted Talk on "How Attackers Can Use Your Brain Against You in Psy-Ops."

GUEST:

LinkedIn: https://www.linkedin.com/in/unit221b/

Website: www.unit221b.com

HOST:

Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR ApprovedLinktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Fix Your Resume and Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com

Timestamps:

2:12 - Lance's Favorite Movies & Music6:00 - Red Team vs Blue Team AF11:19 - How Lance got into Cybersecurity21:29 - Spinscore.io - Free Tool to Detect Spin & Bias in News & Content24:44 - The Story Behind Unit 221B31:50 - Confidence & Strong Mental Game44:05 - The Dear Son Hack for Writing Content44:45 - The Art of Communicating Book & Writing a Yearly Letter to Yourself48:36 - How Lance is Using AI for Recruiting58:18 - Approach to Writing Rejection Letters with Compassion

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.

Kevin Johnson, CEO of Secure Ideas and Elected Board Member of the OWASP Foundation. My favorite part (aside from the chat about Star Wars and the 501st Legion) is the informational bit about Identity Protection Services and what to do if your email or personal info has been found in a data breach or on the dark web. That was eye opening for me. He also breaks down the differences between all the cybersecurity conferences and picks his favorites. I plan to see him later this year at the Bsides RDU conference where he’ll be speaking. He raises awareness about the need for more corporate funding and memberships for OWASP. They create free cybersecurity tools and resources. If your company values cybersecurity and wants to support OWASP consider becoming a member. For individuals, membership is only $50/year. He had the absolute best reaction I’ve ever heard when asked if he was optimistic or pessimistic about AI. I’ll be stealing that moving forward.

GUEST:

LinkedIn: https://www.linkedin.com/in/kevinjohnson/

Website: https://www.secureideas.com/Join OWASP: https://owasp.org/membership/

HOST: Blake Williams - Founder / Headhunter at Hyperdrive Recruiting

Resume Writer at HR Approved

Linktree: https://linktr.ee/blakewilliamshq

HEY JOB SEEKERS!

Avoid the Resume Black Hole & Double Your Interviews with HR Approved

Website: https://HRapproved.com

Find Your Next Job / Find Your Next Hire with Hyperdrive Recruiting

Website: https://hyperdriverecruiting.com 

Timestamps:

2:56 – 501st Legion12:10 – How Kevin landed in Cybersecurity18:24 – Dealing with Recruiters (or not actually)21:13 – They Ask, You Tell - Marketing Method25:10 – Demand for Pen Testing & Vulnerability Assessments27:11 – Difference between Pen Testing & Vulnerability Assessments32:57 – Identity Protection Services & Data Breaches38:15 – OWASP Foundation (he is an Elected Board Member)46:01 – SamuraiWTF (Web Testing Framework, not that WTF)47:07 – Cybersecurity Conferences he Attends & Speaks at51:25 – Differences between Cybersecurity Conferences55:21 – Top Sources of Info / 3 Recommended Newsletters56:20 – AI Concerns (Pessimistic or Optimistic?)59:56 – Recruiting Bots (should I be worried?)

Hyperdrive Minds Podcast is available on YouTube, Spotify, Rumble, Odysee, Apple Podcast, Pandora, Amazon Music, Samsung Podcast, Podcast Index, Podcast Addict, iHeartRadio, Listener Notes, Deezer, and RSS dot com. Clips are posted to YouTube, TikTok, Instagram/Facebook, LinkedIn and X.