Hypergrowth: the early years

Hypergrowth: the early years

By Basis Set VenturesTechnology
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Hypergrowth: the early years episodes

  • Branch with Mada Seghete
    As a co-founder of Branch, Mada Seghete has helped create a new industry around mobile revenue management and architected the growth strategy of many companies. Today at Branch, Mada manages the marketing, market development, and strategy teams, helping Branch get their technology out to even more customers.
    In this episode, you’ll hear the story of Branch, and how they started after several pivots, finally finding product market fit around solving a problem that the founders themselves faced. Mada will also share insights on finding product-market fit, leveraging content and organic search to grow your business, and how to measure and properly attribute your efforts across channels.
    34 min
  • Reflections from Andy Johns
    No individual has had a more critical role in driving growth at early stage companies than Andy Johns. As an early growth leader at Facebook, Twitter, Quora, and Wealthfront, Andy has seen and experienced it all, and taken many companies beyond the S-curve of hypergrowth.
    In this episode, you’ll hear about Andy’s approach to consolidating early customer conversations into a product strategy that wins both the hearts and the minds of prospective customers. He’ll also share his radical thoughts on paid marketing and how to build early growth teams.
    47 min

About Hypergrowth: the early years

From the publisher's feed

Hypergrowth: the early years is a series that examines the path to growth of the most successful tech companies. Through interviews with early employees, we’ll dissect the black box of early growth, so you can better understand the product decisions, channel exploration, and early hires that helped kickstart the growth journey in the early days.