Hypernetec

Lynne Murray is a graduate of the Royal College of Arts, and co-founder of Holition, a digital studio creating cutting-edge augmented reality retail and holo­graphic experiences.

She marries the role of a trained designer, with that of a start-up, business leader. In-person she is warm and engaging and combines a fierce creative intellect, with world-class expertise on future focussed fashion and retail branding.

She speaks with authority and con­fid­ence on the devel­op­ing language of the digital body and throws out some fas­cin­at­ing ideas during the course of our conversation.

She has recently been appointed as Director of Digital Research at London College of Fashion, with a brief to explore new chal­lenges for tech­no­logy in fashion and establish a dialogue around the emerging research field of Digital Anthropology.

In this interview, Lynne talks about how dialogues in digital fashion, tech­no­logy, augmented-reality and wearable computing are re-shaping ideas about the future of the body.

More info:

http://fashiondigitalstudio.com

http://holition.com

Just weeks after its launch Hypernetec sits down for a quick chat with HTC's product lead for Virtual Reality in Europe Graham Green.

Graham discusses the early response to HTC's groundbreaking headset, the complexities of its rollout of and gives away a few clues about its bright and exciting future.

Hypernetec sits down for a quick chat with Jo Ryan, the creator of VRGO, the virtual reality chair.

Movement is a big challenge for VR, and VRGO represents an innovative solution. By tilting the chair, a player can 'walk' in that same direction inside a virtual space.

The VRGO is also omnidirectional and can be tilted and spun in any direction. It functions as a Bluetooth controller and uses built-in motion sensors to detect which direction the player is facing. It also works with game controllers, keyboards and joypads.

Jo hopes that this particular approach can help lessen movement and balance issues that some people may experience in virtual reality and lead to a more natural, comfortable and immersive way of experiencing virtual worlds.

Hypernetec chats with Katie Goode, Creative Director at award winning VR game company Triangular Pixels. Katie is one of the leading members of the UK VR community and has already garnered considerable respect for championing gaming that is both inherently social and deeply accessible.

Katie talks about her work with partner John Campbell, the challenges of creating cutting-edge virtual reality on brand new platforms and her hopes for the

The Future of Our Digital Senses

Adrian David Cheok is currently Professor of Pervasive Computing at City University London and the Founder and Director of the Mixed Reality Lab, Singapore. A gifted inventor, academic and speaker, with an impressive research pedigree; his work ranges across wearable computers, ubiquitous computing and pervasive and virtual computer realities.

For Cheok, nothing less than "the next level of the Internet" will suffice. He wants to create a sensing symbiosis - between humans and machines and the analog and digital world. He is striving to form a new sensory vocabulary, that redefines what we experience. If he is successful, the way we perceive our world and the way we sense our reality may be altered drastically forever.

© 2016 Hypernetec Ltd

Recorded at the Wearable Technology Show 2015.

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Iinterview with Gaia Dempsey, Daqri International MD

The World's Smartest Hard Hat

Daqri's Augemented Reality Smart Helmet Wants to Spark the Next Industrial Revolution

Gaia Dempsey is the Managing Director of Daqri Inter­na­tional and the Co-Founder of its parent company Daqri. This interview was recorded in London, at the Wearable Tech­no­logy Show 2015.

Dempsey discusses the Daqri Smart Helmet and how Augmented Reality wearables will change industry and the way we work forever.

An Interview with Jess Butcher, Co-Founder of Blippar an Augmented Reality Platform

Jess Butcher is the Co-Founder and Chief Marketing Officer (CMO) of Blippar, the world's largest image recognition and augmented reality platform.

With 200 employees, offices in 7 countries, a user-base of 50 million people, 1.5 billion blippable interactions and $45 million raised in its latest funding round; Bippar is expanding its ambitions, almost as rapidly as its baseline metrics.

Blippar's focus has been on helping brands deliver augmented reality experiences to customers.

Its image recognition software detects the camera, scans the frame and when it finds the trigger image, reads it and displays the augmented information as an overlay on the physical object.

The overlay can be 2D or 3D, use location, video, game, or interactive elements and provides an AR experience directly on the device screen. It has proven enormously attractive to brands. Everyone from Coca Cola to Disney, has been keen to try it.

Earlier this month, Blippar CEO Ambarish Mitra, unveiled a grander vision. At South By Southwest (SXSW) he showed off the latest version of the Bippar app. Due for April release, the app positions Blippar as a global player in mobile image based search and visual browsing.

It is primed to recognise all English-language DVD covers, albums, fiction books and movie posters and Blippar expects to expand its functionality on a month-by-month basis.

To find out more read the full article available at: http://hypernetec.com and visit http://Blippar.com

Interview with Raymond Lo, Meta CTO & Co-Founder: Bringing Your Superhero to Life

Sensum CEO and Co-Founder, Gawain Morrision, explains some of the basic concepts behind Sensum’s software platform and outlines the benefits that biometric data capture offers to brands and consumers.

Who are Sensum?

Sensum are a Belfast based start-up spe­cial­ising in bio­met­rics, Neur­omar­ket­ing and sensor-based data capture from wearable devices.

Currently Sensum’s software captures heart-rate and GSR (galvanic skin response) data and parses it to Sensum’s software. The Sensum app (designed for Android), provides a com­pre­hens­ible graphical display to the user.

What is Neuromarketing?

Neur­omar­ket­ing uses ideas derived from Plato’s chariot-drawn-by-two-horses philosophy. One horse rep­res­ents human emotion (System 1) and the other human reasoning (System 2). In a market research context, the system aims to assess consumer decisions as relying on either System 1 or System 2. Neur­omar­ket­ing blends aspects of neur­os­cience, economics and marketing.

Sensum’s approach grows out of the inter­sec­tion between bio­met­rics, Neur­omar­ket­ing and wearable devices. Brands and companies are keen to know more about their customers emotional responses to their products and are using phy­iso­lo­gical data to give them further insights.

Whilst some will see this as an attempt by brands to create science from advertising, this is simply a tech­no­lo­gical extension of the work psy­cho­lo­gists and marketers have done for decades. A great deal of money is being invested in this field — it is only set to grow in both size and importance.

Where is this Going?

Sensum’s current focus, is on helping brands to gain actionable insights into consumer behaviour. As wearable platforms develop, Sensum expect to see larger scale biometric data-capture. CEO Gawain Morrison, sees oppor­tun­it­ies for creating real-time systems that will interact directly with a variety of wearables and capture physiological data from audience inter­ac­tions with many different types of media.

Devices that capture physiological metrics will continue to improve, falling in cost and size and becoming more accessible. New types of sensors will be added to devices and these will provide new ways to measure the effect­ive­ness of media and consumer responses to it.

If wearable sensors prove able to uncover aspects of our unconscious thinking, they may also prove able to measure many other aspects of our lives. Even­tu­ally, they may provide us with entirely new data sets. It is likely that ownership and useage of this data will have both moral and immoral uses.

Con­clu­sion

There are obvious ethical implic­a­tions in devel­op­ing such deeply personal meas­ure­ment systems. Morrison points to social-media as one potential model for imple­ment­ing these new tech­no­lo­gies. He also notes that direct consumer consent, dis­cus­sion and new legis­lat­ive frameworks will be required, as we progress into what he calls ‘the physiological age.’

An interview with Ori Inbar, the co-founder and CEO of Augmented Reality.ORG, a global non-profit organisation dedicated to advancing augmented reality (AR).

AugmentedReality.org also owns and produces the largest international conference event for interactive professionals the Augmented World Expo. The event is now entering its sixth year and focusses on Augmented Reality, Virtual Reality, Wearable Computing, Smart Glasses, Gesture and Sensor devices, and The Internet of Things.

At last weeks Wearable Technology and Augmented Reality Show, Inbar presented the findings of a report produced by AugmentedReality.Org entitled 'Smart Glasses Towards 1 Billion Shipments.' Afterwards, he was kind enough to discuss both the report and the direction in which AR is developing.

The report which predicts that Smart Glass shipments will reach 1 billion before the end of the decade, outlines the current market, its key players and the trends driving Smart Glass adoption.

Inbar says that early growth will be driven by technology enthusiasts and early adopters and there will be significant enterprise adoption as new products ship. This will bring about corresponding growth in the consumer market which will build investor confidence. This virtuous cycle will drive the market towards the predicted figure of 1 billion shipments by 2020.

Inbar is a highly regarded figure within the Augmented Reality community acting as both a sought-after speaker and an industry advisor. He is someone with his eyes firmly fixed on developing an AR future and he has been pushing forward the agenda for augmented reality since 2007.

Smart, entertaining and one of Augmented Reality's leading exponents, Ori Inbar has made it his personal mission to popularise AR. He believes the technology represents the next stage of human social and technological evolution and he may very well turn out to be right.