Way before I was 'RajNATION', I was simply little Rajiv in elementary school. Every fall we had an assembly where this outside school fundraising group named Innisbrook would come talk to us about how our ‘cool’ factor could increase with the latest boombox, or a sleek-looking Wilson duffel bag we could take to baseball/softball practice, or they'd talk up other amazing prizes. I finished as a top-3 seller by building Superconnector relationships. Want to expand your own company's customer base? Listen up and learn how to think like a 3rd grader in this #HYPEtalk.

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