HYPEWORKS

In this episode of the HYPEWORKS Podcast, Alex MacGregor and Jake Hissitt engage with Sam Mallikarjunan, a growth marketing expert with a rich history at HubSpot. They explore Sam's unconventional journey into marketing, the dynamics of management at HubSpot, and the challenges of transitioning from corporate life to startups.

In this episode, we're joined by Andy Culligan, a seasoned marketing professional and founder of Purple Path, a go-to-market agency. Andy shares his journey from being a full-time CMO to embracing the fractional CMO model, discussing the evolution of this role and its current relevance in the marketing landscape. He elaborates on the challenges of scaling a marketing agency and the strategies for bootstrapped startups to effectively manage leads and growth.

In this episode, Alex and Jake welcome Liam Fuller, a 17-year-old entrepreneur from Ireland who has built a business called Cart Share from a school toilet. Liam shares his journey from trading Pokemon cards at a young age to developing an AI voice assistant and eventually creating a Shopify app that allows users to share their shopping carts to reach free shipping thresholds.

In this episode, Nathan Yeung, CEO of Find Your Audience, shares his journey of building his agency and working with notable clients. He discusses the challenges and growth he experienced over the years and emphasizes the importance of focusing on operations and quality. Nathan also talks about the value of primary research in an AI-driven world, the role of creativity in marketing, and the need for human connection in an increasingly automated world.

In this episode, Alex and Jake with Neils Blonk discuss the differences between working in big companies versus small companies. They explore the advantages and disadvantages of each, including the opportunities for learning and growth in big companies and the autonomy and fast-paced growth in small companies. They also touch on the importance of good management, the evolution of online marketing, and the need for targeted landing pages and ad campaigns. Niels shares his career journey from starting in a small company to becoming the head of marketing in a multi-million dollar company, and his current focus on funnel optimization with his company, Funnel Supply.

In this episode, Alex and Jake are joined by Elias Stråvik to discuss personal branding, pivots, and building communities. Elias shares his experience with startups and the importance of focusing on employee well-being. They explore the concept of creating communities and providing value to target audiences. They also discuss the challenges of standing out in a saturated market and avoiding the perception of selling 'bags of smoke.'

In this HYPEWORKS Podcast episode, Alex, Jake, and guest Jorge Calderon discuss his journey into art and design, the pressure he felt to live up to expectations, and his decision to pursue art full-time. He also talks about his unique style, which combines classic art techniques with graffiti influences. George shares his love for music and how it has influenced his art. The conversation also touches on the topic of Banksy and the impact of technology, specifically AI, on the art world.

In this HYPEWORKS Podcast episode, Alex, Jake, and guest Nick Shiers talk about personal introductions, the transition from social media marketing to PR, the impact of algorithms on content creation, the value of followers vs. money, the role of AI in content creation, and the challenges of working in social media and PR.Nick Shiers Socialshttps://x.com/shiers_nWatch/ListenWatch on YouTubehttp://www.youtube.com/@hypeworksListen on Spotifyhttps://podcasters.spotify.com/pod/show/hypeworksListen on Applehttps://podcasts.apple.com/us/podcast/hypeworks-podcast/id1649131740Other Podcast playershttps://hypeworkspod.comSocialsHYPEWORKS SocialsTwitter: http://twitter.com/thehypeworksInstagram: http://instagram.com/thehypeworksAlex SocialsTwitter: http://twitter.com/alexmacgregor__Instagram: http://instagram.com/alexmacgregor__Jake SocialsTwitter: http://twitter.com/jakeh2792Instagram: http://instagram.com/jake2792Newsletter https://hypeworksnews.com/

In this HYPEWORKS Podcast episode, Alex, Jake, and guest David Bressler talk about the rise of data automation and building a startup off the back of it using a freemium model. David also talks about his progress as an entrepreneur and his thoughts on AI tools.

In this HYPEWORKS Podcast episode, Alex, Jake, and guest Anson Cheung talk about what it's like being a Tech YouTuber in 2024, short-form content and the state of paid promotions for content creators,