In this episode, Eric shares the lessons that he learned from losing $200,000 trying to start a coaching program. He talks about not having sales nailed down, why good marketing alone is not enough to sell a product, and other key lessons he learned from this loss. To hear more, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
• [00:38] The benefits of doing a post-mortem after you complete a project.
• [01:10] What prompted Eric to start a training program when the pandemic hit. 
• [01:50] How the campaign for the program was received.
• [02:15] The problem Eric faced by not having a sales team for the program.
• [02:50] Some of the things that went really well for Eric.
• [03:50] Lessons learned from the failure of the training course. 
• [05:27] If you don’t have passion for your product, don’t pursue it.

 

Resources From The Interview:

 

• Traction
• Leveling Up

 

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Connect with Eric Siu: 

 

• Growth Everywhere
• Single Grain
• Eric Siu on Twitter