Sponsored by Ezoic.

Show Notes:

Multi-Niche Case Study
=> Bought established movie review site in 2015
=> 8 years old at the time - well established
=> 20,000 published posts
=> 250K to 500K monthly visitors
=> It was losing money (yeah, I know).  I paid $10K anyway (yeah, I know).
=> I thought I could increase ad revenue.  I was WRONG.

I had a GREAT idea 💡
=> Couldn’t decide on a more lucrative related niche
=> Decided to turn it into a multi-niche site.
=> Tech, lifestyle, travel, fashion, food, animals, listicles, biz...
=> More ambition than brains
=> Poured on the content
=> When the smoke cleared I had added 460 articles


Where is at now?
=> 4,000+/- daily visitors
=> $1,430 revenue in March 2020
=> Value: 30 x $1,400 = $45,000 (ad rates very low right now BTW)
=> Cost of content:  $30,000+/-
=> Earned revenue to date: $25,000+/-
=> Paid $10,000 for the site
=> Net profit: $30,000 (plus my time). 
=> Not the best result, but better than a kick in the teeth.

Morals of the story...

1. Everything and the kitchen sink sites probably not the best strategy.
2. Only buy a site if you have a plan for it.

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