So This Is My Why

šŸŽ¬ I Built Rotten Tomatoes... for Jackie Chan (& nearly collapsed) | Senh Duong (Co-Founder, Rotten Tomatoes)


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When Vietnamese refugee Senh Duong fled after the fall of Saigon, he could never have imagined he’d one day co-found one of the most influential movie sites in the world - Rotten Tomatoes.

A kid who grew up on Hong Kong kung fu flicks, Senh was obsessed with Jackie Chan.Ā 

So when Jackie tried to break into Hollywood again, Senh went looking for honest reviews...Ā 

But couldn’t find any.Ā 

Every critic said the movies were great (even when they weren’t).

So Senh decided to build a site that told the truth.

What began as a side project coded through sleepless nights turned into a cultural phenomenon - one that raised $1 million (2 months before the dot com bubble burst!!), sold for $10 million, and changed how audiences everywhere judge movies.

In this episode, Senh opens up about:

šŸ”ø Fleeing Vietnam and growing up in a refugee camp in Hong Kong

šŸ”ø How Jackie Chan inspired the birth of Rotten Tomatoes

šŸ”ø Almost quitting Rotten Tomatoes due to burnoutĀ 

šŸ”ø Being treated as ā€œsecond-class citizensā€ by film publicists at screenings (and when that changed!)

šŸ”ø Raising $1M, surviving the dot-com crash & selling too early?!

šŸ”ø Why he says he’s proud to be a ā€œone-hit wonderā€

This is the story of how a movie-obsessed refugee created one of the most iconic brands in film history - all because he wanted Jackie Chan to get the credit he deserved.


Highlights:

  • 2:08 The Fall of Saigon
  • 4:48 Arriving in the US
  • 6:01 Falling in love with Hong Kong movies & TV series
  • 8:55 The mafia controls the film industry?!Ā 
  • 10:14 Studying computer science at Berkeley
  • 13:14 Dreaming of becoming a PIXAR animator?Ā 
  • 14:00 Founding a startup design studio with friends, Patrick Lee & Stephen Wang
  • 15:52 Landing Disney as a 7-figure client due to pizza party?!
  • 20:52 Launching Rotten Tomatoes as a side project
  • 23:58 What kept you going?
  • 26:22 Leaving Design Reactor & feeling lost
  • 28:52 Rotten Tomatoes’ traffic explodes
  • 31:34 Turning a side project → company (+ raising $1 million)
  • 35:30 Building a relationship with film critics
  • 36:52 Tomatometer
  • 38:42 Investors saying, ā€˜Are you crazy?!’
  • 43:46 Internet bubble bursts, layoffs & living in the office
  • 47:02 What kept everyone going?
  • 48:49 Major turning point
  • 53:18 Selling for $10 million
  • 54:47 What’s next?
  • 56:03 IGN buys Rotten Tomatoes for $650 million (1 year later?!)


šŸ™Š Want to support STIMY for as little as $0.10/day? https://www.sothisismywhy.com/support-stimy/

šŸæ YouTube: https://youtu.be/pWO2IVYZvlI&list=UULFSZlcS5ooyCjj_MkrmH_WhQ

šŸ“Show notes: https://www.sothisismywhy.com/154Ā 

šŸ’Œ Weekly STIMY Newsletter on the art of storytelling + building your personal brand (+snippets of STIMY behind-the-scenes): https://sothisismywhy.ck.page/profile

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So This Is My WhyBy Ling Yah

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