I really did cancel my launch. But not because it flopped, or because I wasn’t organised enough.

I cancelled it because it sold out before I even got started.

In this episode, I’m pulling back the curtain on how that happened — and why it’s not just about strategy. Yes, I followed the Bold Money framework. But the truth is, this launch worked because of the mindset and -deconditioning work I’ve been doing (the same work I teach inside Plenty).

In this episode I'm talking about:

• The messy, human way I actually launch (and why it still works).
• How I sold out Bold Money in 3 emails — without a polished plan or endless content.
• Why your launches keep stalling if you’re still tying your worth to the outcome.
• What de-conditioning really looks like when it comes to money and business (and why most mindset work doesn’t go deep enough).
• How to build a business that works with your rhythms, energy, and quirks instead of constantly trying to “fix” yourself.

Want to experience this for yourself? Early Bird for Plenty is open right now! Get all the details here.