Joining me for the fourth episode of the 'Your Guide to Making it Happen in 2025' series is the amazing Jo Hutton!

Jo walks us through the transition from being a studio-based yoga instructor to the discoveries that began when she started to offer her services online during the pandemic. As someone whose business was rooted in a physical presence, Jo comes to us with a unique perspective on just how expansive an online presence can be for any business.

Starting with the transition itself, we dive into the lessons that Jo learned while embracing visibility, especially when what started out as a TikTok experiment led to her going viral. Tune in for some amazing insights on how to build and maintain your confidence and sense of self when showing up online!

QUOTES:

" These are not personality traits. They are skills that I can learn or unlearn. And where I focus my energy is where it's going to grow."

 "Let me tell myself a better story about Instagram. Let me tell myself that I can learn this, that there's a formula, and that it's not happening to me, I'm happening to it. If both of those stories aren't true, then pick the one that's gonna feel better in your head."

" The hardest bit is climbing up cringe mountain. But once you're on the other side of cringe mountain, it doesn't matter which cringe mountain you've climbed. If you see someone else climbing cringe mountain, you will do nothing but cheer."

Mentioned in this episode:

 Ready to stop apologising for your prices and start 2025 with real confidence? My Pricing Without Apology Toolkit is available for pre order right now. It's packed with practical tools and emotional support to help you charge the prices that actually work for your business. Preorder right here: https://www.raydodd.co.uk/price-without-apology

In the third episode of the ‘Your Guide to Making it Happen in 2025’ series, I’m chatting with my long-time friend and brilliant business colleague Anna Le Grange.

Anna walks through the ups and downs of her evolving businesses and gets super truthful around the challenges she faced post-pandemic, not to mention the strategy and mindset work that helped her adapt her businesses within an ever-changing online landscape.

Listen in for Anna’s full story, which really lights the way for how resilience and reflection can make all the difference when it comes to your money making.

QUOTES

"  I think there's a lot of messages with coaching that you just have to believe everything will be all right. You can't . You have to figure out what action you need to take, because once you're in control of that you're not hiding. "

" It's so much pressure and you can feel really out of control. It's a lot to hold that space.But also, in my head, I was like: I've done this before. I can do it again."

Mentioned in this episode:

 Ready to stop apologising for your prices and start 2025 with real confidence? My Pricing Without Apology Toolkit is available for pre order right now. It's packed with practical tools and emotional support to help you charge the prices that actually work for your business. Preorder right here: https://www.raydodd.co.uk/price-without-apology

My second guest in the ‘You’re Guide to Making it Happen in 2025’ series is the wonderful Samantha Hearne! I was blown away by my conversation with Samantha – the fearlessness and tenacity that she brings to her business and coaching is absolutely infectious.

Samantha and I talk through her own business journey from her start as a teacher to building a business that sustained her both energetically and financially. We dive deep into how she created her foundational approach that success is inevitable, and ways that you can adapt a similar belief within your own mindset.

Tune on for a massive permission slip to believe in your goals with all of you, and then make them work on your own terms.

You can find more about Samantha at https://www.samanthahearnecoaching.com/

QUOTES

“Some of us are more doers. Some of us are more fly by the seat of our pants. If you do have a more questioning mentality of ‘how do I do this? Is this possible?’, that doesn't mean that you're doubting yourself. It's just your thought process.”

“ Such a big part of being online and having an online business is that you are creating a level of exposure and vulnerability that a corporate job or employment doesn't have. Essentially what you're doing is saying, ‘here's what I want to say. Do you agree with me?”

“ Who you are is so much more than a number. It's about where you've come from and what you've done, the impact you've had.”

Mentioned in this episode:

 Ready to stop apologising for your prices and start 2025 with real confidence? My Pricing Without Apology Toolkit is available for pre order right now. It's packed with practical tools and emotional support to help you charge the prices that actually work for your business. Preorder right here: https://www.raydodd.co.uk/price-without-apology

Welcome to a very special Real You Real Money episode series! To kick off 2025, I wanted to gift you a handful of episodes to combat the negative chatter that can run wild in the online space. Those voices that say things like ‘nothing worked in 2024, the algorithm is against you, the game has changed and left you behind’. Sound familiar?

All of those generalisations can make you feel like giving up and keep you from reaching for your goals… and while people say these things like they’re universal truths, the secret is that they are absolutely NOT!

During this series, I’ve invited 5 different guests who absolutely smashed it in 2024 to talk through how they did it. We dive deep into their unique stories and break down how they shifted away from those beliefs and toward a business that worked for them.

In the first episode of the series, I welcome the brilliant Colette McBeth to the podcast. Colette shares her journey from being a Television Correspondent for the BBC to a prolific author and coach who helps business owners use storytelling not just within their marketing, but throughout every aspect of their work.

The usefulness of storytelling doesn’t end with how you speak to your audience; Colette shares how the stories we tell ourselves can have a huge impact on how we set goals and define our self-worth. Tune in for tips on how to connect deeply with your audience AND your own desires!

You can find out more about Colette at https://colettemcbeth.com/

If you loved this episode,

https://www.raydodd.co.uk/price-without-apology

Mentioned in this episode:

 Ready to stop apologising for your prices and start 2025 with real confidence? My Pricing Without Apology Toolkit is available for pre order right now. It's packed with practical tools and emotional support to help you charge the prices that actually work for your business. Preorder right here: https://www.raydodd.co.uk/price-without-apology

My guest today is the wonderful Josh Peck! This is the first time I’ve had the chance to chat with Josh, a midlife career change coach who helps mid to senior level professionals find more fulfilment in their careers without sacrificing salary.

Josh and I dive deep into why so many people seek career changes in their 40s, plus what that process looks like practically, the challenges of finding a new balance, and the fulfilment that waits on the other side. We break down common pitfalls, like the pressure to stick to an 8 hour workday, how to avoid becoming your own toxic boss, and challenging the idea that a career change means starting completely from scratch (hint: it doesn’t!).

Tune in for insights on how to balance what you want in life with what you want from your career, and of course the money side of it all.

Be sure to learn more about Josh at:

https://yourbestlifeuk.com

And on Instagram @yourbestlifeuk

QUOTE

“If you want a career change, it's because your job's here and you're way over there and there's this gulf between them. If you want to realign who you are with what you do, you've got to be really bloody clear about who you are at this point in your life. Because we change so much and no one teaches us stuff, most just aren't that clear unless you've done a fair amount of work on who you are.”

“Money’s not bad, its neutral. What you choose to do with it is what YOU choose to do.”

“What we learn when we're really small is that all of our worth and our value comes from doing rather than just being. Is it any wonder that we get absolutely addicted to working, working, working? If we're not working, then what value do we think that we have?

Feeling stuck with your sales but can’t put your finger on why? There is one specific block that comes up with most of my clients when this happens… and the tricky part is that most people can’t see it in themselves!

In this episode, I’m revealing the secret spiral that so many business owners get into, where you doubt yourself because you’re not making sales, then stop selling because you doubt yourself. It’s a circle that feeds itself and keeps you from showing up and sharing your work passionately.

Tune in for insight on how to notice when you’re avoiding selling, and most importantly discover the reasons why in order to stop the spiral!

If you're looking for some help to make more sales without the ick, my self-paced course Sell That Thing is now open. And I have a very exciting bonus for this round.

Join before 31st Oct and you will be able to join my live 5 day 'Sell That Black Friday Thing' bonus. This means you will be able to plan/create an offer to sell on Black Friday (or small business Saturday if that's more your bag!).

This bonus is a great way to get learn how to put offers out quickly and sell them with joy! Plus it means you'll get a whole heap of coaching from me within the group!

Check out all of the details here: https://www.raydodd.co.uk/sell-that-thing

QUOTES

“People conditioned as women are told to stay small, be nice, be polite, be kind at all costs, be gentle, be humble. Do any of those sound like what we're told selling is like? Selling takes up space. Selling says what I offer is good. Selling repeats itself over and over again.”

“Can you imagine a man going, “I just think my communication style is too direct”, and trying to make it more flowery, more gentle, and more approachable? Women who are more direct are shamed, but equally the wiggly non-linear people are criticized because their style of communication is meandering.  It is harder for women to show up on repeat because we have less trust in our own communication styles.”

There’s a lot of talk around mindset at the beginning of your business – why wouldn’t there be, it’s easier to recognise! When you’re just starting out, you’re much more likely to come face to face with your money conditioning at every turn, from the way you think about setting your prices all the way to the scarcity that may get in the way of you starting in the first place.

After you’ve been doing this for a little while, that mindset talk can get fewer and farther between. You feel familiar with all of the tricks your brain is trying to play, and you may even have a few tricks of your own to combat them! Which leaves you wondering… what’s still standing in the way?

It probably comes as no surprise that your mindset work isn’t over just because you’ve been running a business for a long time. In fact, this could be the most challenging stage of working on your money mindset because your conditioning shows up in really subtle ways.

Tune in for insight on where money blocks can sneak their way into your subconscious even if you know what to look for, and what you can do about it!

If you’d like to join a group of likeminded business owners as we make a plan to embody your next money making level, be sure to grab one of the last few spaces left in my retreat on 16th October!

You can find all the information here: https://www.raydodd.co.uk/retreat-days

QUOTES

“We're always slagging money off to somebody: “There's not enough of it. It's hard to come by. People spend too much of it. There's not enough for us but there's too much for everybody else.” And so your subconscious brain just goes, ‘cool, sounds like we shouldn't have much of that.”

“What I notice is that two things happen as people progress in this work: they start to ignore mindset because they ‘did the big stuff’. They swept their desk of the mess, but what they didn't notice was that actually, their desk had woodworm in it. That was making the desk weaker. But they didn't see that because they didn't pay a lot of attention to the nooks and crannies.”

Get ready for an episode that’s a little meta, where I interview my own coach Amanda Ranae! I love working with Amanda because we have so many things in common when it comes to our coaching philosophy. Most of all, we both believe that you don’t need to be anything different to be successful— your magic lies in growing more and more into who YOU are!

Tune in for a conversation on embracing both your strengths and weakness, resisting the urge to follow advice that doesn’t work for you, and creating the type of business that functions based on your own needs, energy and desires.

You can find out more about Amanda at

Biglovewildmagic.com

Or in Instagram @amanda_ranae

QUOTES

“What happens when we start to approach ourselves more like a plant. If the plant is struggling we're never like, “what is wrong with you?!” We always look at: what's wrong with your environment? What's wrong with the nutrients that you're getting? That feeling that you're talking about that we love so much about growth is there's nothing wrong with us.”

“Do things that you love, build up what you're great at, and accept all the parts of you. I love saying it's just as important to own who you're not as it is to own who you are, because when we own who we're not, it connects us deeply with the fact that we're not supposed to be everything.”

“It really takes audacity within ourselves to own our appetite— to have an appetite, whether it's food, for money, for love, for sex, as someone who was conditioned as a woman or currently expresses and still identifies as a woman. It takes so much radical reclamation because one of the strongest messages is shrink down.”

I want to start with a quick content warning: today we’re talking about grief, specifically the death of a parent.  If this is a vulnerable topic for you, this might be an episode to skip or listen to with care.

I’ve been feeling the pull to record an episode on grieving while running your business for a while now, mainly because this has been so prominent in my own business, and I haven’t found much content that speaks to it.

This isn’t going to be an episode where I teach you how to smash your business goals despite your grief – in my experience, that’s just not how it works. For me, making space to care for myself while grieving is the main thing that has allowed me to balance the work that that I love, which sustains me and my family, with the very personal processes and emotions around losing a loved one.

Listen in for a nuanced conversation on what it’s like to find balance in times of loss, and the unavoidably practical side of trying to slow down in a world that keeps moving.

If you have experience with anything discussed in this episode, I’m sending lots of love your way.

QUOTES

"Sometimes things do fall out of the sky when we weren't expecting it. And that's really scary. But rather than working on all the ways you'll manage it, try to work on looking at the things you can control. One of the main things you can control is believing that you will cope."

"This doesn't have to be the year you smash it. What if this is the year that you coast? What if this is the year where you get by and it's okay? If I'd been honest about that in the moment, I actually think I'd have made more money ironically, because I think I'd have made a plan for a coasting me, not a smashing it me."

Get ready, cause this one’s a deep dive! Doctor Asher Larmie joins me in this episode of Real You Real Money to talk through the intricacies of gender identity, gender conditioning, and what it all means not only when you’re navigating your business, but the world.

Asher is a transmasculine doctor now working independently with clients to combat weight stigma and promote weight-inclusive care. Together, we dive into the complicated nuances between the very personal side of gender identity, and how it relates to the larger social conditioning and often arbitrary expectations we place on people based on the gender they’re born into. Bringing both of our experiences to the table, this conversation is mainly about what it means to be socially conditioned as female.

You can find out more about Asher at https://www.fatdoctor.co.uk/