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I Didn't Really Think about Pricing - with guest Pauliina Rasi
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One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing.
But most, way too many businesses leave it to the last minute and then struggle. That's in some ways what happened with my guest in this episode.
In This Episode:
Pauliina Rasi shares with us her pricing journey as she looks back at where she started with pricing. Why she started there. What it meant for her business and how it felt. As well as how her pricing has evolved, what changes she's made and what it's meant to her and her clients.
She start by sharing that at the beginning pricing wasn't even a thought for her. She was focused on other things. I think you'll find a lot in this episode that resonates with you. Enjoy!
Podcast Highlights:
- 0:00 Intro
- 2:46 Getting to know Pauliina
- 4:12 The Value that Pauliina's Clients Get
- 5:57 Pricing at the Beginning
- 7:49 Time based Pricing
- 9:50 Value for Each Client
- 11:11 Clarity in Strategy
- 12:58 Confidence and Experience Aspect
- 14:38 Pauliina's Framework for Pricing
- 16:18 Setting up your Prices is a Process
- 17:08 When to Invest in Yourself
- 19:02 Wrapping Up
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
What’s Next?
Let’s Talk
Looking for pricing support or interested in a partnership? Start here.
Connect on LinkedIn
Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.
Why Pricing Feels So Hard
Curious why pricing feels so difficult? Explore the decisions behind confident pricing.
Mentioned in this episode:
The Pricing Lady is a proud member of the SwissCast Network
Discover more great podcasts for English-speaking Switzerland
SwissCast Network
View all episodes
By Janene Liston
5
99 ratings
Send us a text
One of the questions I get most often from people is when should I start looking at pricing. Most experts, myself included will tell you as early as possible. Why? Because you need it to understand the profit story of your business. To understand what it will take to be profitable. To explain to investors, partners, banks and others how effective your business model is. You can't do that without having had a real good look at pricing.
But most, way too many businesses leave it to the last minute and then struggle. That's in some ways what happened with my guest in this episode.
In This Episode:
Pauliina Rasi shares with us her pricing journey as she looks back at where she started with pricing. Why she started there. What it meant for her business and how it felt. As well as how her pricing has evolved, what changes she's made and what it's meant to her and her clients.
She start by sharing that at the beginning pricing wasn't even a thought for her. She was focused on other things. I think you'll find a lot in this episode that resonates with you. Enjoy!
Podcast Highlights:
- 0:00 Intro
- 2:46 Getting to know Pauliina
- 4:12 The Value that Pauliina's Clients Get
- 5:57 Pricing at the Beginning
- 7:49 Time based Pricing
- 9:50 Value for Each Client
- 11:11 Clarity in Strategy
- 12:58 Confidence and Experience Aspect
- 14:38 Pauliina's Framework for Pricing
- 16:18 Setting up your Prices is a Process
- 17:08 When to Invest in Yourself
- 19:02 Wrapping Up
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
What’s Next?
Let’s Talk
Looking for pricing support or interested in a partnership? Start here.
Connect on LinkedIn
Connect with me on LinkedIn for practical pricing insights, new episodes, and behind-the-scenes updates.
Why Pricing Feels So Hard
Curious why pricing feels so difficult? Explore the decisions behind confident pricing.
Mentioned in this episode:
The Pricing Lady is a proud member of the SwissCast Network
Discover more great podcasts for English-speaking Switzerland
SwissCast Network