Three Things You’ll Learn:

Why Most SEO Advice is Situational—Not Universal

Learn why concepts like keyword density, domain authority, and posting daily are no longer “golden rules”—and how context should shape your strategy.

How to Build Trust Through Brutal (but Kind) Honesty

Hear how Sam navigates difficult conversations with enterprise clients by setting expectations early, leading with empathy, and refusing to sugarcoat reality.

The Role of AI in SEO—and What It Still Can’t Do

Discover how AI is changing technical SEO workflows, what tools like ChatGPT are actually indexing, and why human authenticity still wins in content creation.

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