The essence of "luxury" defies reason and instead pulls at an emotional connection. Jewelry is the quintessential luxury item -- does anyone actually need those beautiful pieces? Logic tells us we can exist without them, yet jewelry is one of the oldest forms of adornment. So what does that tell us? It's even more important to foster an emotional connection between the jewelry and your prospective buyers. We have the 401 on how to create this connection and market to emotions in this episode of In the Loupe.

Send us a text

Send feedback or learn more about the podcast: punchmark.com/loupe
Learn about Punchmark's website platform: punchmark.com

Inquire about sponsoring In the Loupe and showcase your business on our next episode: [email protected]