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I Don't Think TikTok is for Me. Or is it?
Think TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.
We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content beats professional shots every time, and how to turn those viral views into actual bookings through your email list and website.
I'll admit, I was sceptical about TikTok. But with over 1,000 new email subscribers in six weeks and actual bookings coming through? I'm a convert. If you've been sitting on the fence about TikTok, this episode might just change your mind.
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Key Takeaways:
- TikTok's audience has matured – 25-50 year olds with disposable income are actively searching for accommodation on the platform
- Authentic, UGC-style content significantly outperforms polished professional photography for engagement and conversions
- TikTok works as top-of-funnel marketing – focus on driving traffic to your website and email list rather than expecting immediate bookings
- SEO matters on TikTok – use conversational search phrases in captions and specific hashtags to appear in search results
- Create a seamless booking path by connecting Instagram (with link in bio)
---
Find out more about Paige:
See Paige's website
Paige McNeil LinkedIn
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Do you have a marketing roadmap for your business?
No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---
View all episodes
By Sarah OrchardThink TikTok's just for teenagers doing dance challenges? Think again. In this episode, I'm chatting with Paige McNeil, a social media whizz who specialises in helping accommodation businesses crack TikTok marketing.
We're talking about why you can't afford to write off this platform – especially when guests in their 30s and 40s are actively using it to find their next getaway. Paige shares the truth about what actually works on TikTok (spoiler: forget the polished perfection), why authentic content beats professional shots every time, and how to turn those viral views into actual bookings through your email list and website.
I'll admit, I was sceptical about TikTok. But with over 1,000 new email subscribers in six weeks and actual bookings coming through? I'm a convert. If you've been sitting on the fence about TikTok, this episode might just change your mind.
---
Key Takeaways:
- TikTok's audience has matured – 25-50 year olds with disposable income are actively searching for accommodation on the platform
- Authentic, UGC-style content significantly outperforms polished professional photography for engagement and conversions
- TikTok works as top-of-funnel marketing – focus on driving traffic to your website and email list rather than expecting immediate bookings
- SEO matters on TikTok – use conversational search phrases in captions and specific hashtags to appear in search results
- Create a seamless booking path by connecting Instagram (with link in bio)
---
Find out more about Paige:
See Paige's website
Paige McNeil LinkedIn
---
Do you have a marketing roadmap for your business?
No more winging it and feeling like you are in constant marketing chaos! Create your easy-to-follow marketing roadmap for the year ahead. My Direct Bookings Bootcamp is now available ON DEMAND! Let’s make this the best year yet for direct bookings! Head to my website for more info.
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---