Hey Rebelutionaries, let’s talk about this week’s episode of the Get Shit Done podcast—because it’s a must-listen if you’re serious about growing your business the right way. I’m getting real about my journey from running a hair salon to building a coaching biz. Spoiler alert: I made a LOT of mistakes along the way. Like trying to be everything to everyone (big yikes), wasting cash on stuff I didn’t need, and ignoring the goldmine of experience I already had.

Here’s the thing: the magic happens when you narrow your focus. For me, that meant serving hair salon owners and creating one rock-solid offer. Forget splurging on branding or hiring a social media manager right out the gate. Your first job is solving problems and making money. Period. We’re also diving into the importance of showing up with clear, consistent content on socials (hello, Instagram!) and why it’s better to start messy, gather feedback, and refine as you go. I’m even spilling my best tips for building authority, testing out titles, and leveraging referrals like a pro.

Last thing: I challenge you to audit your biz this week. Look at what’s actually working, what’s not, and where you’re wasting energy. Focus on solving the REAL problems and sharing your expertise—because that’s how you lead a Rebelution.

We’re doing a BIG giveaway in a few weeks and don’t want you to miss out on all of the fun. Make sure you are following me on Instagram @kelseymarieknutson for all of the updates!

I’m so excited to have you with me for the Get Shit Done Rebelution. Show your love and leave a 5-star review on iTunes to help me grow this podcast! Want more support in getting shit done? Join the club at https://www.kelseymarieknutson.com/getshitdoneclub.

Times to Check Out:
TIMESTAMP #1 - 00:52 - What Launching a Coaching Biz Taught Me
TIMESTAMP #2 - 03:25 - How to Craft an Offer That Sells Itself
TIMESTAMP #3 - 06:21 - The Secret to Brand Clarity
TIMESTAMP #4 - 09:27 - Mastering Your Insta Game with a Clear Strategy
TIMESTAMP #5 - 12:26 - Be the Expert: Authority & Referrals Done Right
TIMESTAMP #6 - 15:28 - Forget the Fluff: Focus on Biz Basics That Matter
TIMESTAMP #7 - 18:40 - Spotting (and Fixing) Your Marketing Blind Spots
TIMESTAMP #8 - 21:44 - The Business Glow-Up Audit You Didn’t Know You Needed

Send us podcast ideas at [email protected]
Stay in the loop—follow us on Instagram: https://www.instagram.com/kelseymarieknutson/

Q&A

Q: What business did Kelsey Knutson own before pivoting to coaching?
A: Kelsey Knudsen owned a hair salon before pivoting to coaching.
Q: Why did Kelsey Knutson decide to move from owning a hair salon to coaching?
A: Kelsey Knudsen felt bored with the salon and wanted to help people achieve their goals and dreams through coaching.
Q: What would Kelsey Knutson focus on if she were to start her coaching business over?
A: If starting over, Kelsey Knudsen would focus on serving hair salon owners and build one strong offer based on thorough market research.
Q: What misconceptions did Kelsey Knutson have about the hair industry?
A: Kelsey Knudsen initially avoided the hair industry due to misconceptions about it.
Q: What is crucial for building a successful offer according to Kelsey?
A: Building one specific, strong offer based on thorough market research and solving a core problem is crucial.
Q: What should be avoided when starting a business according to Kelsey?
A: Avoid trying to be everything for everybody and unnecessary expenses like branding and social media management initially.
Q: What is the priority when launching a product?
A: The priority is to get the product out there, even if it's messy, as long as it solves a core problem.
Q: How should initial revenue be used according to Kelsey?
A: Initial revenue should be used to fund efficiency improvements and brand clarification.
Q: What is easier to clarify with data and history?
A: Brand clarity is easier to achieve with data and history.
Q: What type of clients are the easiest to work with?
A: The easiest clients are those who are clear about their needs.
Q: Which social media platform does Kelsey recommend focusing on for hair salon owners?
A: Kelsey Knudsen recommends focusing on Instagram for hair salon owners due to its visual content and target market presence.
Q: What should be the focus of social media content?
A: The focus should be on providing value, being concise and consistent, and establishing a clear, unique brand vibe.
Q: How can you grow your audience on social media?
A: Grow your audience by posting shareable content and focusing on brand energy and consistency.