Many people spend years chasing success, only to realize they're living someone else's definition of it.

In this episode of What I Wish I Knew at 30, Fran Harper explores one of the central principles of Identity Architecture™, the difference between expectation and purpose. Through Luke Hannan's journey from banking to becoming a professional MC and communication coach, this conversation unpacks how identity shifts, authenticity, and purpose shape a more meaningful life.

If you've ever questioned your career, your direction, or whether you're living in alignment with who you truly are, this episode offers practical insights to help you rethink success from the inside out.