In this episode of I Found Myself in Publishing, Beth Crane, Affiliate Director at Immediate Media, shares her journey in affiliate marketing, discussing her role on the PPA NextGen board and her innovative approach to tackling industry challenges like AI and promoting diversity. Beth reflects on her transition from agency work, leading a dynamic team, and fostering brand partnerships, all while embracing a coaching-focused approach to team development at Immediate. She also offers a forward-thinking vision for publishing, advocating for diversified, multi-channel strategies that extend beyond SEO to connect audiences through trusted brand formats like video and podcasts. For aspiring professionals, Beth’s story is a testament to the power of curiosity, adaptability, and a growth mindset in a fast-evolving industry.
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