Jason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include:

- Making less, higher quality content

- Tack, a UGC software solution

- Facebook content that works in the mobile feed

- Giving people permission to make shorter videos (our brains process this stuff really fast)

- Having a captions strategy

- The state of nonprofit fundraising in social

- Good United, support software for organic fundraisers on Facebook that contacts supporters through Messenger

- Fundraising through Instagram stories

- Make em laugh, make em cry, ask them for money.