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The Social Toolkit - by Social Fresh
The Social Toolkit - by Social Fresh episodes
- Social Data Surprises: White Croc's and Super Bowl Spots, with Bob Gearing - SocialbakersJason interviews Bob Gearing, Global Head of Enterprise Solutions at Socialbakers. Discussions include:- Instagram review of content for Croc's- Instagram carousel posts and product shots- Social listening insights, finding surprises in the data- How to use data for influencer marketing- Understanding sentiment analysis- Super Bowl integrated campaign insights46 min
- The Ultimate Social Media Tools List, with Sarah Evans - Sevans StrategyJason interviews Sarah Evans, Founder and CEO of Sevans Strategy. Sarah always has a massive library of digital tools and how to use them. Listen in for her current recommendations and tips.25 min
- Content that makes them slow smile, with Jason Maldonado - MailchimpJason interviews Jason Maldonado, Senior Manager of Social Media at Mailchimp. Discussions include:- Mailchimp brand voice- Animated GIF library- Meltwater listening- Custom Google Sheets for content planning- Advanced Twitter search, for listening- Brand Art43 min
- I give you permission to make shorter videos, with Tina Starkey - CMO of Stop Soldier SuicideJason interviews Tina Starkey, CMO of Stop Soldier Suicide. Discussions include:- Making less, higher quality content- Tack, a UGC software solution- Facebook content that works in the mobile feed- Giving people permission to make shorter videos (our brains process this stuff really fast)- Having a captions strategy- The state of nonprofit fundraising in social- Good United, support software for organic fundraisers on Facebook that contacts supporters through Messenger- Fundraising through Instagram stories- Make em laugh, make em cry, ask them for money.48 min
About The Social Toolkit - by Social Fresh
From the publisher's feed
Welcome to the home of our podcast and conference audio excerpts. Social Fresh is the original social media conference. Where social marketers go to confirm what they know and learn best practices…
from experience social pros.