I Hate Marketing- Online Marketing for Local Businesses

There are a few things that we are NOT prioritizing right now that will probably shock you!  That's because they are things that most businesses focus on heavily.  Unfortunately, these four things are causing you to spin your wheels and waste precious time and money in your local business advertising.  That's why we simply aren't focusing on them this quarter-- even though we have in the past.

When reading a recent article about marketing decisions that have made Coca Cola millions of dollars, one point stood out very clearly: what you DON'T prioritize is sometimes just as important as what you do. 

We're talking about this and more on this episode-- plus why you may choose not to prioritize these four things in your marketing any longer either.

Download the free OMG Guide to Local Online Marketing here.

Contact us at Omni Marketing Group here.

Would you like for this holiday season to be your highest revenue season ever?  We can help.

It may be too early to put up the family tree, but it's definitely not too early to plan your holiday promotions.

According to a recent study, 56% of consumers start their holiday shopping in October-- which means there's just a few weeks to plan and execute those deals and promotions that will grab their attention (and shopping dollars!)

In this episode, we have some practical tips for local business owners, along with some solid advice for planning for your seasonal strategy.

Grab a hot cocoa (if you really wanna get in the spirit) and tune in.

Links mentioned in this episode:

Sign up to the OMG Newsletter for free holiday resources and the OMG Guide to Local Online Marketing here.

We get it.  Running a business keeps you super busy and showing up on social media is just one more thing you have to do.  While it is important, it doesn't have to be daunting.

If social media content is always the last thing on your to-do list, no worries! This episode is all about how you can create social media content that will move the needle for your local business-- and every single idea is simple, doesn't require purchasing a thing, and won't take a lot of time!  And, BONUS, you don't even have to show your face if you don't want to.

Take these ideas and run with them! 

Contact Omni Marketing Group here.

Download the OMG Guide to Local Online Marketing here.

Do you wish your team could get more done in less time?  Are you trying to figure out how to keep your employees (or yourself?!) motivated and on-task?  Would you like to audit how you price your services and make sure you're staying profitable?

If so, then let's talk about time studies and how they can improve the efficiency and productivity of your organization. 

After several weeks of our office's ongoing time study, the consensus is that YES, this method does help to keep us on track, boost productivity, and increase accountability. 

All of these things have led to being able to add more clients, complete projects faster, and calculate profit more accurately-- all while streamlining processes and procedures.

If that sounds like something your business could also benefit from, a time study may be just what you need!

Download the free OMG Guide to Local Online Marketing here

Get in touch w/ Omni Marketing Group here

Learn about our project management system, Trello

Try the time tracker we use at Omni, Toggl

Article mentioned: WHAT IS A TIME STUDY

It's the most wonderful time of the year... and no, this is not a Christmas episode... it's football season! 

In the south, college football reigns king, but sports programming of all types (high school football, college football, NFL, Nascar, college basketball, MLB, and everything in between) offers amazing advertising ROI. 

Here's why- there's no better time to position your local business's message in front of an audience than when you have their full attention.  Sports programming offers that captive audience.

In this episode, we chat all things football, including the MOST important thing to remember when advertising in sports programming.

Download the free OMG Guide to Local Online Marketing here.

Get in touch with Omni Marketing Group here.

A marketing phenomenon unlike anything we've seen in a while-- it's BARBIE!  The Omni Marketing girls checked out the movie in theatres (along with millions of others) and are sharing our thoughts.  In this (mostly) spoiler-free episode, we break down the marketing budget of the movie, the hype surrounding the release, our favorite-- and most surprising-- brand collabs, and more!  We also chat about the movie's perspective on gender stereotypes and culture as a whole.  Join us for this moment in pop culture with a few lessons in advertising along the way.

Download the OMG Guide to Local Online Marketing here.

Contact Omni Marketing Group here.

Back to school is around the corner!  Do you remember science projects and science fairs?!  That's what marketing can sometimes feel like-- testing and experimenting-- to find the best and most effective way to advertise.

In this episode, we talk about how we are running experiments for our local business clients.  We also chat about practical ways you can test and refine your own results, how to run experiments on your own campaigns, what Google is doing to help advertisers experiment on their platform, and how to make sense of all that data-- but we promise, you don't have to be a scientific genius to get this right!  It just takes an inquisitive mind and a desire to grow your business.  Let's dive in.

Free guide to online marketing for local business here: omgplaybook.com

Let's talk about brand collabs-- Influencers are most notable for using this marketing strategy to grow their social media following and partner with products and brands.  But local businesses can also reap the benefits of brand collaborations!

In this episode, we're giving you tips and ideas to cross-market your local business and grow your audience.

It's July already!!  Summer is typically a slower time of year for local businesses followed by a typically busy fall season.  Let's start preparing right now for a great end of the year.

In this episode, we are recapping the first half of 2023 and discussing what has worked for our local business clients.  Haley shares social media tips and also a great new update to the Meta platform.

If you're ready to start the second half of the year strong, the time is now!  And don't forget to download your free copy of our guide to swipe the most effective ad strategies working for real businesses in their communities.  Grab it here.

Launching a new product can be trial and error- but for one client it was a big WIN.  After being initially skeptical about introducing a new brand to their drive-thru market, "cocktails to go" made their way into the stores with no paid aid spend or promotion. 

But the market spoke- and we heard them loud and clear!  

In this episode, we're product testing (because... wine slushies!!) and giving you a behind-the-scenes look at how a loyal following on social media caught wind of a new offering and propelled a full-blown product launch (that even ignited a battle of the boozy slushies).

Grab a drink-- cocktail-to-go, anyone?! and hang out with us for a marketing chat.

Want to work with Omni Marketing Group? CLICK HERE

 Interested in being a guest on the show?  Shoot us an email at [email protected]

Need to download your free copy of the OMG Guide to Marketing? omgplaybook.com