After seeing Jo Lowenthal publicly question how artists get paid, Jonathan reached out. What followed was a deep conversation about publishing, neighbouring rights, missing data, royalty collection systems, transparency, and why so many artists struggle to understand where their money actually comes from.
Jo (lead vocalist of Tora) explains how years of auditing his own catalog led him into a maze of publishing societies, international royalty systems, privacy requests, and millions of lines of data. Along the way he discovered missing registrations, unexplained reporting gaps, and answers from industry organizations that raised even more questions.
Jonathan compares Jo's experience to his own investigation into neighboring rights royalties in Canada and the issues that inspired his Billboard article. They chat about:
- Why Artists Become Industry Disruptors
- The Missing Audience Feedback Problem
- Discovering Music Used On TV Without Knowing
- Building A Royalty Audit System
- Crazy Admissions by Label Execs
- Outrageous Incentives, Accountability, And Transparency
& Much More!
Part 2 will be out this time next week. This episode is available in video on Spotify & YouTube, and in audio format on all other podcast platforms. Subscribe to I Hate Simkin for bi-weekly deep dives into iconic Canadian music stories, behind-the-scenes label moments, and artist's career turning points. Likes, comments, and feedback help massively — thank you for supporting the show.