Create a product that people will never stop buying! Today, Alex (@AlexHormozi) talks about one of the biggest profound takeaways he had when he sold his company and the criteria they look at now when buying companies.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:33) - Sell only things people don't stop buying.

(4:33) - Customer surplus: getting more value than you pay.

(7:39) - 3-step process for creating billion-dollar unicorn company.

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