The Game with Alex Hormozi

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Alex and Leila lost millions before learning what to do with the money they made. In this episode, Sharran Srivatsaa joins them to break down the three frameworks that changed how they invest and what they keep. Alex also explains why his 100% return dreams became 0% returns, and why the most expensive hire in business is a mediocre financial executive.

In this episode

00:00 Introduction

02:15 The active-passive barbell

06:59 Structuring private deals and the illiquidity premium

10:26 Millions idle in a checking account: the cost of fear

14:49 Bet sizing and the diversification trap

16:06 Minimizing personal income, and other tax reduction strategies

25:52 Hiring a tax preparer vs. tax strategist

28:35 Introducing the Wealth Workshop series

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Get personalized insights from our team at the 2-day interactive scaling workshop in Las Vegas: https://www.acquisition.com/o-vegas  

Download your free scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

The hardest part of starting a business is choosing the right idea. In this episode, Alex breaks down the framework that helps thousands of beginners every month find a business, right customer avatars, and make their first dollar. The first idea doesn’t have to be perfect. You just have to get it out there and make it less wrong over time.

In this episode

00:00 Five-step framework to find a business that pays

00:34 The what: three P's: pain, profession, and passion

03:50 Why the best bad idea beats waiting

04:47 The who: three audience categories to serve

08:12 Narrow the avatar by picking three of five frames

11:55 The how: good stuff gained vs bad stuff avoided

17:45 Putting the framework in one-sentence offer

19:35 The unique mechanism that sets the business apart

23:35 A simple system for landing first five customers

More Value:

Get personalized insights from our team at the 2-day interactive scaling workshop in Las Vegas: https://www.acquisition.com/o-vegas       

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Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Alex takes on a panel of successful business owners in a rapid-fire debate over some of the beliefs he's shared publicly. Each entrepreneur gets a few minutes to change Alex's mind for $10,000. He defends his position, concedes where the arguments land, and explains the thinking behind his beliefs. The prize goes to the challengers who made the strongest cases.

In this episode

00:00 You don't need a weekend–or do you?

04:18 Why one A player costs less than three B players

05:23 Selling to the rich versus selling to everyone else

08:37 Options only have value when you use them

11:07 The game of business versus the craft

14:42 Why priorities matter more than information

16:41 Mediocre employees reflect a mediocre founder

19:00 Lazy, weak, and successful people

20:34 Can "work-life balance" build something memorable?

24:16 Going all in versus betting the farm

26:21 Why "help maxing" and profit maxing work better separately

28:59 The origin of “need” the weekend and sharpening the ax

33:38 Why profit is overrated, and the case for long-term returns

36:41 Balancing a scaling business with raising kids

41:50 The $10,000 winners

More Value:

Get personalized insights from our team at the 2-day interactive scaling workshop in Las Vegas: https://www.acquisition.com/o-vegas       

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get personalized insights from our team at the 2-day interactive scaling workshop in Las Vegas: https://www.acquisition.com/o-vegas       

Ahnny runs seven eyelash salons, doing $2.3M a year. But unpaid work, uneven staff training, and partners who no longer share her goals are stalling growth. In this episode, Alex breaks down her partnership and pricing options, a staff career path to keep her best employees, and a membership built on default closes. 

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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   

Falling behind peers often has less to do with intelligence than with how fast you iterate. In this episode, Alex breaks learning into a seven-step process and explains why the fastest rate of improvement wins over time. He also makes the case for removing luck from your vocabulary and focusing only on what you can observe, measure, and repeat.

More Value:

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas      

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube   

Most business owners aren't held back by their obvious bad hires. The mediocre middle is what clogs businesses. In this episode, Alex defines organizational culture and explains why the weakest person a team tolerates sets the bar for what is acceptable. He also explains how local versus global empathy changes hard decisions about firing employees.

In this episode

00:00 What culture is: the rules of reward and punishment

02:25 The 80/20 of culture: who you fire is the loudest signal

07:09 Judge team members by output instead of excuses

11:05 The IQ analogy: why removing beats adding

13:45 Closing the gap between knowing and doing

More Value:

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas      

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Eight entrepreneurs, $100,000, and a golden ticket on the line. Ninety days after Alex gave each founder a scaling roadmap, they return to prove they ran the plan. The founders share their revenue growth stats, adherence to the plan, and greatest surprises in the implementation process. One leaves with the price and a year of guidance from the Acquisition.com team.

In this episode

00:00 Golden ticket stakes and round one rules

01:34 Contestants’ 90-day results and eliminations

17:13 Joey’s scaling roadmap deep dive

20:32 Kaleb’s implementation review

23:44 Tina’s pricing overhaul and mindset shift

26:17 Hasee’s hiring, sales, and content creation wins

29:36 Adherence round eliminations

34:11 Tina and Joey’s final sales pitches

42:32 Judges deliberate and reveal the winner

More Value:

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas       

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas      

Most bad business bets start as emotional discomfort disguised as strategy. In this episode, Alex shares the three questions he uses to pressure-test every decision. He explains why distraction is often intellectual laziness, how asking the right questions unlocks stalled projects, and why doing nothing is so often the right call.

In this episode

00:00 The 3 questions Alex uses to make better bets

00:23 Question #1: What problem are you trying to solve?

02:45 Question #2: What would it take?

05:16 Question #3: What do you want to have happen?

10:24 Why “do nothing” is often the correct answer

More Value:

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Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Paul sank $22M into an indoor adventure park and had 14 days before running out of cash. In this episode of Scale or Fail, Alex identifies the cash flow constraint killing the business and helps him build the one offer that could buy it enough time to survive. 90 days later, summer camp revenue is up 325%, and admissions have doubled.

More Value:

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas       

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026

Get your free personalized $100M scaling roadmap: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

Most people let life design their priorities by default and wonder why they feel empty in the end. In this birthday episode, Alex gets unfiltered on the 10 life categories most people claim to care about and how to rank them. He explains why he believes optionality is overrated, and why every real win in life sits on the other side of commitment. 

More Value:

Book Your Spot at the 2-Day, Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas       

Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

Watch My Latest Episodes on YouTube: https://www.youtube.com/@AlexHormozi/featured 

Learn How to Scale Your Business to Millions in Revenue: https://www.acquisition.com/ 

Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi   

Additional Free Books and Video Courses: https://www.acquisition.com/training  

DISCLOSURE: Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.