
Sign up to save your podcasts
Or


Based on Podcast App listening data
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity.
In this episode
00:00 How to handle an employee caught stealing
03:19 The Ozark story that describes employee theft perfectly
06:00 Why reputation is an asset worth protecting
08:26 The long-term reward of ethical decisions
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, becoming trustworthy, and how a single act of betrayal can undo years of trust overnight.
In this episode
00:00 Why trust feels vague and its true definition
01:11 Four types of trust and their determinants
03:51 When to trust someone and why trust matters
06:05 How to become trustworthy
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the biggest problem. The edge isn't speed. It's staying with what works long after everyone else has quit.
In this episode
00:00 The belief that a business isn’t scalable
02:45 Giving solutions time to work
04:29 Expectations vs a realistic timeline
06:51 Why all businesses are scalable
09:05 Sticking with one business opportunity
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment.
In this episode
00:00 The 3 contexts where negotiation skills apply
00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs)
03:46 Tactic #2: Reciprocity and culture
08:00 Tactic #3: Framing offers as investments
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era. The answer isn't more content but proof, demonstrated in real time, at scale.
In this episode
00:00 The creator risk continuum
03:22 Why “B2 Prosumer” money advice needs credentials
05:22 B2B creator advantage: proof and credibility
07:42 How to provide proof at scale
11:43 Demonstrate and document delivery to build proof
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping businesses to raising capital, the lesson is simple: wealth is about choosing the right game and playing it long enough.
In this episode
00:00 Four wealth paths explained
01:44 Path #1: Bootstrapping a business with your own money
06:25 Path #2: Raising capital and using other people's money
11:31 Path #3: Investing in other people's businesses
16:48 Path #4: Fund management and maximum leverage
21:02 How to attract capital by finding exceptional deals
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Join Alex at the 2-Day Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas
Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying.
In this episode
00:00 Branding as a deliberate pairing of things
03:44 How to recover from bad pairings
05:29 Offering great products to reinforce great branding
07:35 The 3 metrics that measure brand strength
12:01 Tradeoffs can happen when you expand your audience
13:42 How Alex intentionally built his brand
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
The difference between a business that compounds and one that bleeds isn't hustle but structure. In this episode, Alex breaks down the five structural advantages that separate businesses built to last from the rest. From retention math that lets owners predict their wealth to the moat framework top brands have used for decades, he provides the playbook every entrepreneur needs from the start to succeed.
In this episode
00:00 Sticky businesses: logo vs. net revenue retention
03:50 Examples of sticky and non-sticky businesses
07:46 Expensive products: pricing for high gross margins
09:57 Operating in expanding industries and markets
11:39 Low operational complexity and low capital expenditure
14:52 Uniqueness: building a competitive moat
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Join Alex At The Live In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers.
In this episode
00:00 Raw vs. curated social media content
01:29 How volume creates influence
02:45 The shift from social media to interest media
04:41 Leveraging IRL feedback in content creation
05:40 Understanding your real market size
More Value:
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.
In this episode
00:00 A review of Cory’s HVAC business
04:37 Game plan and Cory’s position on the roadmap
06:21 Pricing strategy: increasing prices for higher profits
09:27 Ads and landing page optimization
16:02 Reactivation emails, campaigns, and angles
21:01 Cross-platform retargeting and email sequences
24:00 Affiliate program strategy
30:28 Recap of the action plan and a look at one-year results
More Value:
Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas
Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube
Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi
Free Books and Video Courses: https://www.acquisition.com/training
Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
From the publisher's feed
Ranked by our users in the last 21 days