The Game with Alex Hormozi

The Game with Alex Hormozi

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The Game with Alex Hormozi episodes

  • I Caught My Employee Stealing. What Should I Do? | Ep 980

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     



    Ethical decisions can cost something in the short term but pay premium dividends for decades. In this live hotline call, a business owner mid-sale discovers a key employee skimming. Alex breaks down exactly what to do legally, ethically, and strategically. From the reps and warranties liability that could blow up the deal, to why firing someone over $5 makes sense, he explains what it means to do business with integrity.


    In this episode

    00:00 How to handle an employee caught stealing

    03:19 The Ozark story that describes employee theft perfectly

    06:00 Why reputation is an asset worth protecting

    08:26 The long-term reward of ethical decisions



    More Value:

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi  

    Free Books and Video Courses: https://www.acquisition.com/training

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.


    10 min
  • The 4 Ways To Build Trust | Ep 979

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     



    What does trust actually mean? How do you know that you trust someone? In this episode, Alex defines four types of trust and the two variables that determine each type. He offers a precise framework for understanding trust in relationships, becoming trustworthy, and how a single act of betrayal can undo years of trust overnight.


    In this episode

    00:00 Why trust feels vague and its true definition

    01:11 Four types of trust and their determinants

    03:51 When to trust someone and why trust matters

    06:05 How to become trustworthy


    More Value:

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi  

    Free Books and Video Courses: https://www.acquisition.com/training

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.


    10 min
  • Stop Trying to Fix the Thing That's Working | Ep 978

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube     



    Many entrepreneurs hide behind the belief that their businesses aren’t scalable. They want problems to stop so they can scale easier and faster. In this episode, Alex busts this myth, arguing that the demand for a problem-free business is the biggest problem. The edge isn't speed. It's staying with what works long after everyone else has quit.


    In this episode

    00:00 The belief that a business isn’t scalable

    02:45 Giving solutions time to work

    04:29 Expectations vs a realistic timeline

    06:51 Why all businesses are scalable

    09:05 Sticking with one business opportunity


    More Value:

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas     

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube  

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle  

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi  

    Free Books and Video Courses: https://www.acquisition.com/training

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.


    14 min
  • How to Trade Your Way to a Better Deal Without Moving Your Price | Ep 977

    Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Most people negotiate with two variables: price and a prayer. Alex uses 80. In this episode, he breaks down three street-tested negotiation tactics he's used to acquire and scale multiple businesses. He explains why negotiation is never zero-sum, how to trade small concessions for massive wins, and the framing trick that turns a cost into a free investment.

    In this episode

    00:00 The 3 contexts where negotiation skills apply

    00:57 Tactic #1: Multiple equivalent simultaneous offers (MESOs)

    03:46 Tactic #2: Reciprocity and culture

    08:00 Tactic #3: Framing offers as investments

    More Value:

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Free Books and Video Courses: https://www.acquisition.com/training

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    12 min
  • How to Build a Brand in the Age of AI | Ep 976

    Book Your Spot For The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas



    AI won't disrupt all creators equally. It's coming for those who never had a real reason to be trusted in the first place. In this episode, Alex breaks down the creator risk continuum, explaining exactly where AI will disrupt first, and lays out the only strategy that will keep brands alive in this era. The answer isn't more content but proof, demonstrated in real time, at scale.



    In this episode

    00:00 The creator risk continuum

    03:22 Why “B2 Prosumer” money advice needs credentials

    05:22 B2B creator advantage: proof and credibility

    07:42 How to provide proof at scale

    11:43 Demonstrate and document delivery to build proof



    More Value:

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Free Books and Video Courses: https://www.acquisition.com/training

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    14 min
  • The 4 Paths To Mega Money | Ep 975

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Many people stay broke chasing shortcuts. The wealthy play a different game. In this episode, Alex breaks down the four paths that create massive wealth and explains why nearly every billionaire follows at least one of them. From bootstrapping businesses to raising capital, the lesson is simple: wealth is about choosing the right game and playing it long enough.



    In this episode

    00:00 Four wealth paths explained

    01:44 Path #1: Bootstrapping a business with your own money

    06:25 Path #2: Raising capital and using other people's money

    11:31 Path #3: Investing in other people's businesses

    16:48 Path #4: Fund management and maximum leverage

    21:02 How to attract capital by finding exceptional deals



    More Value:

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Free Books and Video Courses: https://www.acquisition.com/training


    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    26 min
  • The Bouquet Theory of Building a Brand From Zero | Ep 974

    Join Alex at the 2-Day Interactive Scaling Workshop in Las Vegas: https://www.acquisition.com/o-vegas


    Most brands don't fail because of bad products but because they were not built on purpose. In this episode, Alex breaks down exactly what a brand is, why it makes money, and how to build a great one from scratch. He also shares the three metrics that tell owners whether their brands are working or dying.




    In this episode

    00:00 Branding as a deliberate pairing of things

    03:44 How to recover from bad pairings

    05:29 Offering great products to reinforce great branding

    07:35 The 3 metrics that measure brand strength

    12:01 Tradeoffs can happen when you expand your audience

    13:42 How Alex intentionally built his brand



    More Value:

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Free Books and Video Courses: https://www.acquisition.com/training

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    16 min
  • Most Businesses are Hard to Scale | Ep 973

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    The difference between a business that compounds and one that bleeds isn't hustle but structure. In this episode, Alex breaks down the five structural advantages that separate businesses built to last from the rest. From retention math that lets owners predict their wealth to the moat framework top brands have used for decades, he provides the playbook every entrepreneur needs from the start to succeed.

    In this episode

    00:00 Sticky businesses: logo vs. net revenue retention

    03:50 Examples of sticky and non-sticky businesses

    07:46 Expensive products: pricing for high gross margins

    09:57 Operating in expanding industries and markets

    11:39 Low operational complexity and low capital expenditure

    14:52 Uniqueness: building a competitive moat

    More Value:

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Free Books and Video Courses: https://www.acquisition.com/training

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    21 min
  • How to Monetize an Audience Without Selling Out | Ep 972

    Join Alex At The Live In-Person Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas



    Many business owners are chasing the wrong metrics on social media. Alex pulled 3 billion impressions and 4.5 million new subscribers in 12 months, not by chasing views, but by obsessing over the right viewers. In this episode, he reveals the vanity metrics trap, why interest media is the game now, and the volume math that separates winners from losers.



    In this episode

    00:00 Raw vs. curated social media content

    01:29 How volume creates influence

    02:45 The shift from social media to interest media

    04:41 Leveraging IRL feedback in content creation

    05:40 Understanding your real market size



    More Value:

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Free Books and Video Courses: https://www.acquisition.com/training

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠


    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.


    9 min
  • Watch This If You Own a Service Business | Ep 971

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Cory, the owner of an HVAC cleaning and ductwork business, was stuck at $1.25M in revenue, 38% margins, and $60K in debt. In this episode, Alex diagnoses exactly what's holding the business back, from mispriced services to a leaking funnel, and offers a systematic game plan to scale. One year later, Cory has scaled from $1.25M to $2.5M, nearly doubled lead flow, and is eyeing a second location.

    In this episode

    00:00 A review of Cory’s HVAC business

    04:37 Game plan and Cory’s position on the roadmap

    06:21 Pricing strategy: increasing prices for higher profits

    09:27 Ads and landing page optimization

    16:02 Reactivation emails, campaigns, and angles

    21:01 Cross-platform retargeting and email sequences

    24:00 Affiliate program strategy

    30:28 Recap of the action plan and a look at one-year results

    More Value:

    Join The Live Scaling Workshop In Las Vegas: https://www.acquisition.com/o-vegas

    Download your free personalized $100M scaling roadmap in under 30 seconds: https://www.acquisition.com/roadmap?el=yt-alex-486r&htrafficsource=youtube

    Discover The Easiest Business I Can Help You Start (Free Trial): https://www.skool.com/hormozi

    Free Books and Video Courses: https://www.acquisition.com/training

    Get the $100M Book Bundle: https://shop.acquisition.com/pages/100m-book-bundle

    Follow Alex Hormozi’s Socials:

    ⁠⁠LinkedIn ⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠Facebook⁠⁠ | ⁠⁠YouTube ⁠⁠ | ⁠⁠Twitter⁠⁠ | ⁠⁠Acquisition ⁠

    DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.

    37 min

About The Game with Alex Hormozi

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Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make…

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