Her Genius: Getting Rich After Divorce

I have a business idea - is that my "niche"?


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In this episode of Getting Rich After Divorce, we talk about …Getting clear on your business idea (or "niche") so that you are less confused about your general direction and so that your marketing almost creates itself.

What is niche anyway?  

A combination of your knowledge and skills (that you want to share) used to solve a specific problem to a clearly identified customer [and the way you communicate this so that your clearly identified customer can understand you have the solution they want].

 

Signs you may be struggling with your business niche

  • Any stagnancy might point to needing a clearer niche
  • Lack of motivation
  • Writer's block
  • Website design and copy woes
  • Email writing to your people
  • Less than optimal sales
  • Low traffic to your site or ads
  • Low click-rate
  • We discuss fun examples of niche - such as grapefruit and dog collars.

    Join our programs! We have a clear, step by step process to get you to the right niche for YOU. In the meantime, try writing down what you think your niche is and imagine that you read it to a random stranger who you think is in your niche and they say, “that’s so cool! What a great business idea.” But they don’t ask for your card or website or, even if they do, they never actually buy what you are selling. How could you have made your niche MORE clear and compelling to that person? 

    IMPORTANT LINKS BELOW!

    Click here to read more about this on the blog.

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    ABOUT US

    Getting Rich After Divorce (a.k.a Build a Business) is about how divorced women can build their own wealth by leaving the patriarchal corporate space to create their own revenue streams (no glass ceiling!) by owning a business and doing something that feels authentic and enjoyable overall. 

    Hosted by two divorced women - Lee and Mimi - who decided the best way to get rich was to embrace their entrepreneurial spirits and build their own businesses, Getting Rich After Divorce will explore the practical ways that divorced women can build a successful and enjoyable business as well as why divorced women need a podcast devoted solely to them. 

    A divorced woman who is motivated to build a business needs women who understand her and support her, given the big pile of cards stacked against her from the get-go. 

    Join us each week to learn about why you deserve (and need) a specific kind of knowledge and support as a divorced woman AND how you can put the odds of success in your favor as you increase revenue in your business.



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    Her Genius: Getting Rich After DivorceBy Lee Sears & Mimi Sullivan