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I Have Built It and They Shall Come! Why That Marketing Approach Simply Will NOT Work
Does this sound familiar? You've spent all your money and much blood, sweat and many tears to get your glamping or short term rental business finished and ready to launch. You pop it on Airbnb and tumbleweed. No bookings. Cash is running low. What next?
In this episode, Sarah dives deep into why the "build it and they'll come" approach is the fastest route to empty bank accounts and sleepless nights. Plus, she'll share her tried-and-tested strategies to get those commission-free direct bookings rolling in from day one.
You'll discover why starting your marketing BEFORE you open your doors is an absolute must for your business and why you need to get it in front of the RIGHT people at the RIGHT time.
So if you're about to launch your holiday business, market a brand new unit or that shiny new sauna you've added, this episode is for you!
---
Key Takeaways:
- Marketing is essential to ensure guests can discover your accommodation; building it simply isn't enough.
- Understanding the booking journey is crucial for effective marketing and attracting guests.
- Relying solely on online travel agents can hinder visibility and lead to financial losses.
- Establishing a pre-launch audience can significantly enhance your marketing effectiveness and booking success at launch.
- Consistent engagement with potential guests helps build trust and increases the likelihood of bookings.
- A comprehensive marketing plan must be implemented well in advance of your opening date to maximise visibility.
---
FREE GUIDE: Grab my 7-Step Launch Marketing Blueprint here
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---
View all episodes
By Sarah OrchardDoes this sound familiar? You've spent all your money and much blood, sweat and many tears to get your glamping or short term rental business finished and ready to launch. You pop it on Airbnb and tumbleweed. No bookings. Cash is running low. What next?
In this episode, Sarah dives deep into why the "build it and they'll come" approach is the fastest route to empty bank accounts and sleepless nights. Plus, she'll share her tried-and-tested strategies to get those commission-free direct bookings rolling in from day one.
You'll discover why starting your marketing BEFORE you open your doors is an absolute must for your business and why you need to get it in front of the RIGHT people at the RIGHT time.
So if you're about to launch your holiday business, market a brand new unit or that shiny new sauna you've added, this episode is for you!
---
Key Takeaways:
- Marketing is essential to ensure guests can discover your accommodation; building it simply isn't enough.
- Understanding the booking journey is crucial for effective marketing and attracting guests.
- Relying solely on online travel agents can hinder visibility and lead to financial losses.
- Establishing a pre-launch audience can significantly enhance your marketing effectiveness and booking success at launch.
- Consistent engagement with potential guests helps build trust and increases the likelihood of bookings.
- A comprehensive marketing plan must be implemented well in advance of your opening date to maximise visibility.
---
FREE GUIDE: Grab my 7-Step Launch Marketing Blueprint here
---
*BOOTCAMP IS BACK!
My Direct Bookings Bootcamp is now available ON DEMAND. Let’s make 2026 your best year yet for direct bookings!
Find out more
---
What would you do with an extra £20k+ in your holiday business?
I've saved £100k in commission in 5 years by taking 100% direct bookings and now I show Airbnb hosts, holiday cottage and glampsite owners how to do the same.
It is easier than you think to move to 70%+ direct bookings.
If you currently rely on Airbnb or another online agent (OTA), take Sarah's FREE quiz here - it's time to give them the boot!
---
Connect with Sarah:
Website
---