"I love what you've done with KAI Collective" — this is something people say to me quite often. But there's so much to marketing than one single person's good ideas.

In our first episode with a guest, I sit down with one of my longest-standing clients and a friend Fisayo Longe, founder of KAI Collective to explore what it takes to be successful when it comes to building your brand. KAI Collective started with a small, £6,000 loan and now turns over multi-millions every year. As a fully bootstrapped business, there's so much that can be learned from KAI's journey.

Enjoy.

If you're new here, I run Inner Circle, a marketing strategy company that helps brands outlive the algorithm®. Learn more about us here: innercirclestrategy.com

About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London

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New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

"Dupe culture builds brands" — do you agree? Every time someone buys a dupe or an imitation, an already loved brands gets stronger. In this week's episode, I explain how the art of the dupe isn't killing brands as much as we think: with examples from the Classic Flap, to the Erewhon Smoothie & SPANX. About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

Marketing has so many layers to it, so it makes total sense that everyone has so many questions. This week, I answer most frequently asked questions, with some help from Tommy Hilfiger, Apple, Nike Running, the Princess Diaries and MACsAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

One of the most important steps in marketing starts before you start storytelling or making any content: it begins with your product. Rhode, Loewe*, Telfar and the Oura Ring are all examples of different types of businesses, with different ages who have seen this mechanism accelerate them into the market. Let's explore why and how this mechanism works.I'm deeply proud of myself as this was shot before Loewe announced the 10 year anniversary of the puzzle bag. Confirmation that my spidey senses are still alive and kicking! See more here: https://www.instagram.com/p/DKE2ZTDI5tB/?img_index=1*About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in London.

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#IHaveNotes - New episodes out every week — let me know what you think

Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

Shot + edited by https://www.instagram.com/4kford/

We all want things to be effortless. I get it, we don't want to be seen trying "too hard" before we "make it". But the truth is, even your most "mysterious" faves spent a portion of their careers putting themselves out there. In our online world, mystery is a privilege that is earned after you show up, continuously. Listen for more on IHN

#IHaveNotes is all about the intersection of culture, creativity + communications. New episodes out every week — let me know what you think. Excited to see this channel evolve.

The first place for updates: abiola.substack.com

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This week's episode is a continuation of "I've got the followers, so where's my money?". Here we deep-dive into the structural differences behind the TikTok vs. Instagram algorithms and what it could mean for your cashflow. What do you think?About: #IHaveNotes is all about the intersection of culture, creativity + communications. Substack: https://abiola.substack.com/Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxolaShot + edited by https://www.instagram.com/4kford/

Recently, creators on TikTok have been comparing posting on social media to "buying lottery tickets" — in the sense that you never know when you'll make it big. Just remember that when it comes to gambling, the house always wins. We're back from an unexpected hiatus, thank you for your patience!

Subscribe for Part Two: https://abiola.substack.com/PODCASTSpotify: https://open.spotify.com/show/7mPlMqZEvW5Pz4Dz0MKUXcApple Podcast: https://podcasts.apple.com/us/podcast/i-have-notes-the-culture-marketing-podcast/id1790288905About: #IHaveNotes is about the intersection of culture, creativity + communications. Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

It's a polarising term: "IT GIRL" — who gets to be one?

Has the internet age killed the "IT GIRL"?

How do you become iconic in a world where 'everyone' appears to be a creator?

I've identified 3 qualities that seem to have transcended time, gender and culture

Subscribe for more: https://abiola.substack.com/

About: #IHaveNotes is all about the intersection of culture, creativity + communications.

Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxolaShot + edited by https://www.instagram.com/4kford/

We live in a world where 'content is king', but it's never as easy as it sounds. Maybe you've tried doing a 'spend the day with me', or you've used all the trending sounds, but for some reason it's just not connecting.

Here's one question I've asked clients and collaborators for over 5 years: why should people care?

Marketing content is all about serving others, not indulging in the things only you love. So let's discuss what that actually means

About: #IHaveNotes is all about the intersection of culture, creativity + communications. #IHaveNotes - New episodes out every week — let me know what you think

Social: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

We get WAY too distracted trying to follow the crowd, do what our competitors are doing and 'being normal'. When the biggest, most interesting things happen when you do things that don't actually make sense. What do: Bratz x Cult Gaia, SSENSE x #RHOSLC, UTA x Jonathan Anderson have in common?I promise, it's not a trick question.It's exactly this. Let's discuss. About: #IHaveNotes is all about the intersection of culture, creativity + communications. #IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxolaShot + edited by https://www.instagram.com/4kford/