I Have Notes — The Culture Marketing Podcast

People don't watch something that's boring. They don't care how long it is, as long as it keeps their attention. That's the whole episode in one line. I'll be talking through what I've been noticing across TikTok, YouTube, and Twitch, and why the real problem is never the length of your content.I get into what Negin's TikTok comments taught me, why Issa Rae dropping her series on TikTok says more than we think, and how IShowSpeed streaming the World Cup on Twitch proves people will stay locked in for hours, no matter how long your content is.

About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonWEARING:Toteme T-Lock Bag https://go.shopmy.us/p-79511700Zara Asymmetric Skirt https://go.shopmy.us/p-79511967Get #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial:   / abxola   +   / abxola  

Arsenal's first Premier League win in 22 years. The Knicks' first win in 53. Jordyn Woods going from scandal to having her bag featured in the Guggenheim. What do they all have in common? They understood something most people miss: rock bottom is actually a trampoline.In this episode, I'm breaking down the hero's journey, the storytelling structure behind every great comeback, and how to use it in your own brand or business.

About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

People always say it's hard to do what celebrities do. They have more resources, longer history with fans and access we don't have. But one thing I've learnt is, you can always learn from the pattern. The how is always a blueprint, even when the what isn't.In this episode, I'm breaking down the blueprint behind Jay-Z and Beyoncé's recent rollout. From the Roots Picnic announcement to the Cecred documentary to that surprise HBO series. We get into building momentum, staggered storytelling, and why the biggest brand moments are rarely a one-and-done.

About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you thinkSocial: https://www.instagram.com/abxola/ + https://www.tiktok.com/@abxola

How do I expand into new markets?Why the videographer you hired isn't always working out What to expect from your social media management teamAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you think

Founder-led content is something people ask about ALLL the time, I think that's because it's a bit scary. Most people assume it means being vulnerable online, oversharing, or showing every part of your life. It doesn't.WEARING:Kai Collective Jeans https://go.shopmy.us/p-69381886Blue Nayv Shirt https://go.shopmy.us/p-69381756Beige Jumper https://go.shopmy.us/p-69382286In this episode, I'm sharing four founder content personas I've developed and use in my agency, Inner Circle Strategy with our clients: the bestie, the sage, the drill sergeant, and the vision board. Use this framework to help you find the version that actually fits you.About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you think

For weeks now people have not stopped talking about ‪@EmmaGrede‬ and her perspective during her "Start With Yourself" PR Run. I Have Notes is back with a breakdown... and it's simpler than you thinkMENTIONEDEmma Grede's Book, 'Start With Yourself' https://go.shopmy.us/p-69380247WEARINGPink shirt https://go.shopmy.us/p-69380736Pink jeans https://go.shopmy.us/p-69380521Love a monochrome momentAbout: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you think

Have you ever felt stuck trying to figure out what to post on social media?I hear this all the time. But I think the more interesting question is: why should anyone care in the first place?In this episode, I’m breaking down what actually holds attention these days. Why general announcements aren’t enough. How emotion plays into it. And why repetition matters more than you think. We get into what reality TV drama, and even filtered water TikTok's, can teach us about content that actually sticks.About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you think.

So you want to strengthen your personal brand. This week we’re discussing all things PR. What it is, how we build it, and what you can do to make sure your campaign strategy sticks. Tune in to find out what Jacob Elordi's Bottega bag collection and Timothée Chalamet's Marty Supreme press tour have in common.About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you think

I'm excited about what 2026 has to offer us, and it's only right that we kick off the second year of #IHaveNotes with the playbook for do's and don'ts when it comes to building the next phase of your brand.Included in this week's episode: OUTS

• Out: trying to be mysterious when people don’t know you yet.
• Out: looking for easy answers
• Out: trying to run an activation in 4 weeks
• Out: focusing on social media alone if you’re looking to build an actual business

About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you think

The power of “the list” has never been more intense: from BOF500 to Forbes 30 Under 30, Soho House memberships, private Discords, who's on the table plan, who’s invited to the group chat, and the hidden cultural gatekeepers that decide who’s in. Why do these lists hold so much weight? And what can that do for your brand?About: #IHaveNotes is all about the intersection of culture, creativity + communications. Created by Abiola, a Marketing + Brand Strategist based in LondonGet #IHaveNotes straight to your inbox: https://abiola.substack.com/#IHaveNotes - New episodes out every week — let me know what you think