This examines how Megalos, a sports club, leveraged its existing resources to launch "i Kids Star Megalos," a bilingual preschool.

The core idea revolves around identifying dormant company assets, such as facilities, expertise, and staff, and re-imagining their use to create new revenue streams. It highlights how Megalos addressed the specific needs of high-income, dual-earner families by integrating sports instruction, bilingual education, and childcare into a single, convenient service.

This strategic move, which involved partnering for educational expertise while utilizing their own sports infrastructure, created a unique and difficult-to-replicate business model that solves a significant pain point for its target customers.