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Westchester small business owners have a free, high-caliber coaching resource right in their backyard — and most of them don't know it exists. Jane Veron, founder of The Acceleration Project (TAP), joins the Brief to explain how her Scarsdale-based nonprofit pairs Fortune 500-trained consultants with local business owners at no cost, and why coaching matters as much as capital.
In This Episode:
(0:00) How TAP started at Jane Veron's kitchen table in 2012 and grew to 200 consultants nationwide
(3:00) Why a business loan alone can sink a company — and what coaching provides that capital cannot
(4:53) The EDGE program: a Citi Foundation-funded financial literacy program for Westchester small business owners — and why sign-up closes at the end of April
(9:08) The FinHealth Score framework: spend, save, borrow, and plan, broken into manageable steps
(10:43) TAP's verified 10-to-1 social return on investment, validated by the Bridgespan Group
(12:31) Income disparity in Westchester County and why businesses in both wealthy and low-to-moderate income zip codes need the same support
(14:50) How TAP differs from SCORE, the SBA, and Small Business Development Centers
(19:41) A New Rochelle success story: how TAP helped a nurse-turned-spa-owner weather a crisis and build a thriving business
TAP Website: https://www.theaccelerationproject.org/ EDGE Program: https://www.theaccelerationproject.org/tap-edge
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