This episode is different.

No product launches. No tech talk. Just Wayne, a camera, and something that founders and creators don’t say out loud often enough.

After 22 years building E-Stim Systems, Wayne still has moments where his brain constructs a perfect, logical argument for why everything is about to fall apart. A competitor appears. A troll hits. The orders go quiet. And the spiral starts.

In this episode Wayne talks honestly about what triggers it, what the spiral actually feels like, the coping mechanisms that work (and the ones that sort of do), a near-miss that almost ended the business, and why — after 22 years — there are still 34 new product ideas in the notebook.

This is about male mental health, running a small business, and why the spiral is lying.

In this episode:

• The 3am panic — what it actually feels like
• Competitors, trolls, Reddit 
• Why E-Stim Systems will never compete on price
• The cash fear — coming very close to the end
• Plan A through F and when planning becomes its own problem
• The Trading Standards story — the spiral is lying
• The little black book and why writing things down works
• A friend Wayne lost, and why he’s still thinking about it
• Why a single good review can break the whole spiral
• “We don’t have the sole right to create e-stim”

If any of this resonated, Wayne would genuinely love to hear from you.

Find E-Stim Systems on social media @estimsystems or visit https://estim.store

I Make Sex Toys is also on Facebook — search I Make Sex Toys Podcast.

If you’re going through something harder than a bad business day, please talk to someone.

Samaritans (UK): 116 123 — free, confidential, 24 hours a day.

Or reach out to Wayne directly on social media. The offer stands.

Links

• E-Stim Systems: https://estim.store
• YouTube: https://youtube.com/@estimsystems
• Instagram / X / Threads: @estimsystems
• Facebook: facebook.com/estimsystemsltd
• Podcast: imakesextoys.buzzsprout.com
• Samaritans: samaritans.org | 116 123

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

Las Vegas has a way of turning small inconveniences into big stories and then rewarding you with something you did not expect. 

Our Recent trip starts with the usual travel chaos, a flight that feels longer without working Wi‑Fi, and that first hit of the Las Vegas Strip where everything is brighter and closer than you imagined. Then we land at the Altitude Intimates show and the real surprise begins: our stand suddenly becomes a magnet for serious US retailers.

Back in the hotel room we’re joined by Ian and Rachel from Joanne’s Reviews, who came with us to help on the stand and ended up seeing the industry from the inside. We talk about what made this show different, why the enquiries were higher quality, and how it feels when appointments actually show up and turn into productive wholesale conversations. We also share the practical bits that matter to buyers: clear ordering, no hidden costs, and the trust that comes from being an in‑house UK manufacturer with control over quality and innovation.

Of course, it’s still Vegas. There’s the “Bellagio” of butt plugs display that stops people in their tracks, poker chip QR codes, a Fire alarm that hits at the worst possible time, and a cake vending machine that cannot survive contact with Wayne. Under the laughs is a serious theme: e‑stim education. We unpack common misconceptions about electrostimulation, why safe demos change minds fast, and how much demand there is once people understand it’s not just for men.

If you enjoy behind-the-scenes trade show stories, e‑stim talk, and the reality of building trust with retailers, subscribe, share the episode, and leave us a review. What’s the funniest or most stressful thing you’ve had happen on a work trip?

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

Vegas is calling, but we’re not pretending it’s a holiday. We’re taking E-Stim Systems to Altitude Intimates in Las Vegas, and the timetable is as intense as it sounds: long-haul flights, jet lagged setup, three full show days, then a fast turnaround back to the UK with more work waiting immediately after we land.

We walk you through what Altitude Intimates actually is, who it’s for, and why adult industry trade shows still matter when most business happens online. For us, the big win is the face to face moment: retailers and distributors can pick up the kit, feel the quality, ask the awkward questions, and quickly understand why our approach to electrostimulation is different. We also get honest market signals by seeing competitors up close, spotting trends that are real versus trends that are just noise, and hearing what buyers are hunting for right now.

Then there’s the part nobody glamorises: trade show logistics. We talk carnets, customs paperwork, shipping an entire display stand, travelling with freebies, and why we bring demo stock rather than selling on the day. We also share why we’re bringing Ian and Rachel from Joanne’s Reviews, how the team back at HQ keeps orders moving, and how these trips create rare thinking time for product development and new ideas we’re not quite ready to reveal.

Follow our social channels for live updates from Las Vegas, then subscribe, share the episode with a mate, and leave us a review so more people can find the podcast. What’s the most chaotic work trip you’ve ever had?

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

After a 14-month break, Wayne Allen of E-Stim Systems returns with Season 2. Inside: the new 3D print farm, the Ring Racks launch, and a preview of Altitude Intimates Las Vegas 2026.

We pressed pause on the podcast mic to fix the machine—and it worked. After a year spent turning the business inside out, we’re back with a clearer purpose: build gear that sparks real sensation, show it face to face, and put fun at the centre again. From a humming 3D print farm to sold-out ring racks, we share how making in-house gave us control, speed, and the courage to try ideas that only make sense when you can iterate fast and listen to your community in real time.

We trace our path from tiny fetish fairs - just a table, a few boxes, and a lot of explaining - to a 21-year milestone in sex tech. Those early Sundays taught us everything: how consent shapes a demo, how education unlocks pleasure, and why seeing a sceptical look turn into a grin is worth the work. Growth pulled us into efficiency and scale, but we missed the spark that started it all. So we shifted back, choosing craft over catalogue, clarity over hype, and live demos over guesswork. That reset sets the stage for our next move.

We’re heading to Altitude Intimates in Las Vegas, one of the biggest trade shows in the US, with the same mission we had on day one: help people feel what great electro play can be. Caz joins me, and we’re bringing Ian and Rachel from Joanne’s Reviews, who know our devices from retail counters to bedroom testing. Expect honest stories from the floor, practical tips for safe and thrilling demos, and a few guarded hints about what’s in the pipeline. We won’t release until it’s ready, but we’re not showing up empty handed. If you want the unfiltered journey—the wins, the wobblies, and the jet lag - come along with us.

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

Yes !! The mic is back on. After over a year away, I Make Sex Toys returns for Season 2 - and we've got a lot to talk about. Industry Challenges, Expansions, New ideas. New Experiences. New plans. And the biggest chapter yet for E-Stim Systems. Same honest, behind-the-scenes look at life inside a British sex toy company. Season 2 starts soon -  hit subscribe so you don't miss it.

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

This festive episode explores the whimsical realities of running an E-Stim systems business during the holiday season, with insights into shipping, product history, and community engagement. We address customer queries, share product innovations, and encourage open communication with our audience.

• Discussing holiday shipping processes and management 
• Importance of YouTube content and community interaction 
• Understanding electro pads: usage tips and longevity 
• Clarifying asymmetrical biphasic outputs in E-Stim devices 
• Sharing the backstory of E-Stim brand development 
• Addressing common customer concerns transparently 
• Future product teasers and community engagement prompts

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

Join us as we welcome Shaun from Leather Delights, a family-run business with a passion for high-quality bondage gear. 

From their roots  with Andy, the legendary Kinky Cobbler, starting back in 2002, Leather Delights grew into a beloved name in the BDSM community. 

We discover the importance of events like the Birmingham Bazaar Bazaar and the London Alternative Market, where Leather Delights offers customers the chance to feel and appreciate the tactile quality of their products as well as sharing some heartwarming customer stories that sparked new product designs.

The journey of expanding Leather Delights' online presence while nurturing community connections through market events is filled with highs and lows, and Shaun shares some intriguing insights. 

Ethical considerations in the world of BDSM are paramount, and we dive into the responsibilities of manufacturers and sellers ensuring product safety. We discuss the dangers of using potentially harmful objects and the importance of consent and control. Personal anecdotes illustrate the significance of ethics and safety, while we explore the innovation behind Leather Delights’ product development, from their humble beginnings to the playful experimentation that shaped restraint products. 

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

Have you ever wondered if electrostimulation is only for men? Our special guest Liz,  with over 20 years in the kink scene, is here to help shatter that myth. Join us as Liz takes us on her personal journey in kink. 

Together with Caz (Wifey), we explore just some of the  variety of e-stim devices we offer.  We focus on the importance of thoughtful design, safety considerations, and the exhilarating potential of remote control systems. Liz shares her dual perspective as both a new user and a Dominatrix, highlighting how these devices can provide both pleasure and control, tailored to individual preferences and experiences.

Listen in as we challenge stereotypes and embrace the adaptability of electro play for women. Discover how these experiences can be personalized for solo adventures or shared with a partner, offering endless enjoyment and exploration. Liz's enthusiasm for her newfound knowledge and her excitement about future explorations is contagious, leaving listeners eager for more insights into the dynamic world of E-Stim or ElectroPlay for women.

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

Experience the thrills and chills of our Halloween-themed live stream as Wayne from E-Stim Systems welcomes surprise guest Bones from the test team, and the ever-popular Caz, back by popular demand! This electrifying episode is packed with electrifying antics, including a little technical hiccup courtesy of Bananas and a surprise wardrobe adjustment that had us all in stitches. Plus, learn about our latest collaboration with Shaun from Leather Delights, as we dive into viewer questions and tease upcoming projects that promise to leave you on the edge of your seat.

From sticky pads and a mischievous cat, as well as a new product launch.

 We also clear up queries about safely using multiple devices. And for those seeking tech support, we break down the repair process for the 2b under its lifetime guarantee, offering essential tips before you send it in for a fix.

Our chatter takes a turn as we explore the harsh yet entertaining world of social media interactions and the evolution of electrodes. We reveal insights into product design decisions, from the bold colors and finishes to the versatility of use, ensuring our products cater to all tastes and preferences. Get excited for our upcoming content and potential platform shifts, as we remain dedicated to keeping you entertained and informed with an array of fascinating stories, technical insights, and vibrant conversations.

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store

What if advertising doesn't mean endorsing every aspect of a platform's content? Join me, Wayne from E-Stim Systems, as I confront the backlash surrounding our decision to advertise on certain platforms. We tackle the moral outrage and misconception that advertising adult products can generate.

We discuss the necessity of reaching potential customers where they are, while dismissing the unrealistic expectation that any platform is free from potentially offensive content. We must start with reasonable conversations rather than rants, as we navigate the labyrinth of ethical advertising.

Privacy and discretion are key when purchasing adult products, and I assure you that we prioritise these in our shipping and communication.

 We've faced criticism about our presence in adult-only sections, but remain committed to respectful engagement with our community. Lastly we reflect on the joys and hurdles of podcasting, from audience interactions to technical mishaps, and invite you to share your thoughts as we continue this journey together.

Drop us a message, we cannot reply directly but it would be great to hear from you

"I Make Sex Toys" is the personal podcast of Wayne Allen, the Director of E-Stim Systems. We have been creating ElectroStimulation Technology since 2004, Find out what really happens behind the doors of a specialist sex toy company.

Please Note the content of these podcasts are not designed to be Explicit or Erotic but we may discuss adult topics and therefore these podcasts are not suitable for children or those of a nervous disposition. You have been warned.

If you are interested in E-Stim Systems the company, or any of our products, have a look at https://estim.store