科切拉音乐节,1999年诞生于一场摇滚青年对抗票务公司的沙漠起义。如今,它变成了全球最火爆的网红打卡地。门票年年涨,一杯冰拿铁贵得离谱,Airbnb房东随时可能毁约把房价翻倍挂出去。
与此同时,TikTok上有人教你如何逃票,评论区高喊“打倒资本主义”。而网红们每年靠品牌赞助免费入场,每隔两小时发一条带货视频,把自己活成行走的广告牌。
那么,一个普通人去科切拉,到底能收获什么?本期主播用自己的亲身经历告诉你:在沙漠里日行两万步、闻遍各种奇怪的气味、和七个人挤Airbnb、吃压扁的可颂、以及见证一些疯狂的美国人。
科切拉还是那个科切拉吗?未来的音乐节还真正属于音乐吗?
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Coachella started in 1999 as a desert rebellion by a group of rock fans against Ticketmaster. Now, it's become the world's most popular influencer Olympic. Ticket prices keep climbing year after year. A simple iced latte costs an arm and a leg. And your Airbnb host might cancel your booking last minute, only to relist it for double the price.
Meanwhile, TikTok has videos teaching you how to sneak in — with comment sections cheering, "Down with capitalism." And influencers get in for free every year thanks to brand sponsorships, posting sponsored content every two hours.
So what does an ordinary person actually get out of Coachella? In this episode, the host shares her real experience: walking 20,000 steps a day in the desert, breathing in all kinds of strange smells, squeezing into an Airbnb with seven people, eating flattened croissants, and witnessing some truly wild behaviour.
Is Coachella still Coachella? And do music festivals still really belong to the music?