B Corp in traditional industries: leading change
What happens when two traditional industries embrace transformation? In this episode of Business Dialogues, Ruud Muis (Aegir Marine) and Frank van de Ven (i-team Global) explore how purpose-driven innovation can reshape even the most established sectors.
Ruud shares how Aegir Marine, operating in one of the world’s oldest industries, uses its B Corp journey to drive cultural change, from CO₂ reduction to people-focused leadership.
Frank explains how i-team Global translates the same mindset into cleaning technology that saves water, energy and time, while improving the lives of cleaners worldwide.
In this episode, you’ll learn:
How a traditional maritime company turns sustainability into long-term valueWhy reducing water use can spark systemic change in the cleaning industryWhat the B Corp movement means for global companies across sectorsHow people and purpose drive innovation beyond certificationWhy leadership is about progress, not perfectionBoth leaders show that becoming a B Corp is not a finish line. It’s a starting point for continuous improvement.