Can your business genuinely reach millions of people online without spending a fortune on ads? Absolutely. Social media offers an unprecedented opportunity for free advertising if you know how to leverage it. This episode of Harmonious at Lunch features Matt Diamante, founder of HeyTony agency, who generates over 4 million organic views monthly on Instagram alone. Discover the mindset, strategies, and daily habits that transformed his business and how you can apply them to dramatically increase your own visibility and attract consistent leads using tools you already have.

Key takeaways:

• Learn why consistent daily action, such as posting at least one video every day, is the fundamental driver of significant organic growth on social media platforms.
• Understand the key metrics algorithms favor: aiming for high average watch time (strive for 50% or more of your video) combined with a strong engagement rate (target 10% or higher).
• Master the art of the "hook"—capturing attention within the crucial first 3-4 seconds using visual cues, intriguing statements, or compelling text overlays.
• Discover techniques to make potentially "dry" or technical business topics engaging, relatable, and even fun by injecting your authentic personality and simplifying complex ideas.
• Embrace authenticity: learn why showing up as your true self, flaws and all, builds stronger connections than attempting a polished corporate persona.
• Understand the argument for business owners personally handling their social media content creation to ensure unwavering commitment and genuine representation.
• See the transformative potential of organic social media in shifting a business from unpredictable referrals to a reliable, controllable source of leads and growth.

Take action:

• Like this video, Comment with your biggest social media challenge, and Subscribe to Harmonious at Lunch for more potent business strategies.
• Explore Matt's approach to online visibility by checking out his SEO resource (foundational for being found online): https://heytony.ca/understanding-seo-socials/
• Follow Matt Diamante and HeyTony across social platforms to see his strategies in action:
• Instagram: https://www.instagram.com/heytony.agency/
• TikTok: https://www.tiktok.com/@heytonyagency
• Facebook: https://www.facebook.com/heytonyagency
• LinkedIn: https://ca.linkedin.com/company/heytony
• Threads: https://www.threads.net/@heytony.agency
• Visit host Brandon Gano's website https://humanop.com/ to gain instant clarity and improve efficiency within your business operations.

In this episode, you'll also learn:

• Matt's detailed story of going from zero social media presence to viral success within a year through persistent daily posting.
• Concrete examples of high-performing hooks Matt has used that generated millions of views by creating stakes and curiosity.
• Why Matt prefers daily content creation over batching, finding it more efficient and effective for maintaining momentum.
• A comforting perspective: algorithms often suppress poorly performing videos, so the fear of posting something "bad" shouldn't stop you from starting.
• Insights into why different platforms (like LinkedIn vs. Instagram) might require tailored content approaches, even if the audience overlaps.
• The power of simplifying your message ("It is dumb not to dumb it down") to reach and resonate with a wider audience.

If you're tired of inconsistent leads or feeling overwhelmed by paid advertising costs, this conversation provides a practical roadmap to harness the immense power of free organic social media. Tune in to learn how consistent effort and smart strategy can fuel substantial business growth.

Have you ever wondered what life would be like if you had an owner's manual for yourself or your employees? That fantasy is now a reality. Check out https://HumanOp.com now to download our free app that is proven to change lives and reveal your full potential.

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