Fulfillment Project

I Spent $5,215 to Make $306.


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One year. $5,215 spent. $306 earned. And 490 followers built from absolute zero.

In this radically honest solo episode, Andy pulls back the curtain on 14 months of building Fulfillment Project — the money, the numbers, the failures, the faux pas, and the people. This isn't a get-rich-quick story. If anything, it's the opposite: the most worthwhile bad investment he's ever made.

You'll get the full ledger, line by line — the gear that was worth every penny, the $326 mistake, and the expense that quietly got episodes pulled offline. Andy shares the single lesson that took a full year to crystallize (and will save you a year of wasted effort), why roughly 90% of podcasts quit before episode 3, and why he's re-upping for another year anyway.

Underneath the numbers, it's a story about showing up, staying a beginner, and the real return on a "bad" investment — becoming a better husband, father, businessman, and man.

Whether you're thinking about starting something of your own or you just need a reminder that the only way up the mountain is one step at a time, this one's for you.

If it resonates, share it with one person who'd love it.

Listen & subscribe:

Substack: https://fulfillmentproject.substack.com/

YouTube: https://www.youtube.com/@fulfillmentproject

Spotify: https://open.spotify.com/show/6709cKjw4GWkTTzbu7xPJM

Apple Podcasts: https://podcasts.apple.com/us/podcast/fulfillment-project/id1804384788



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Fulfillment ProjectBy Fulfillment Project with: Andy Leonard