99% of entrepreneurs have the thought “I’m going to start a business” before they start their businesses. Me? Not so much. This is the story all about how I stumbled upon my business accidentally, but made the intentional effort to keep it going for 4 years (and counting).

In this episode, I share my unique path to becoming self-employed and starting my own business—without an initial plan. Beginning with a pivotal job interview in 2019, I recount how an unexpected connection led me to freelance marketing work during the early pandemic, and a full-fledged business by the summer.

Learning to be a business owner is an ever-evolving process, especially as I work with coaches to help me define my business goals and identity. I hope you join me for the ride!

A thought excercise for you: If you were given one million pounds (or dollars, or euros, or whatever your country’s currency) to set up a business, what would you do?

People mentioned in the episode:

Mariela De La Mora - https://www.instagram.com/mariela.delamora/

Desiree Kaye Norwood - https://www.instagram.com/itsdesireekaye/

Lex Martinez - https://www.instagram.com/alexacoaches/

If we're not yet acquainted - hi! I'm Ella— I'm a copywriter, content marketer (also trying to write my first novel) & creative with over 10 years of experience in blog writing, email marketing, website copy, and content creation.

I help creatives, coaches, small business owners, and companies of one prioritise communicating their story, and set them free from overwhelming marketing.

Learn more about me on my website: https://whimsicella.co.uk/